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‘Taking Authority’ With Bishop Eddie Long a TBN Viewer Favorite

Atlanta pastor brings viewers contemporary, creative, powerful ministry

By M. Bertello, WDC Media News

(LOS ANGELES) --- Trinity Broadcasting Network (TBN) has a well-earned a reputation for bringing viewers the very best in inspirational church and ministry programming. Bishop Eddie Long’s powerful weekly ministry program Taking Authority is no exception.

Broadcast from Atlanta’s New Birth Missionary Baptist Church, where Bishop Long is senior pastor, Taking Authority challenges believers to do just that -- take the authority they have in Christ and apply it to their daily lives to accomplish all that God has ordained them to do as kingdom people.

Taking Authority is a radical departure from your average, traditional pulpit preaching. Each week, Bishop Long delivers an explosive, hard-hitting challenge to the body of Christ at large to abandon tradition and to step into God’s fresh purpose.

“Bishop Long is an imaginative pastor,” said Dave Bohon, an expert in Christian media who monitors evangelical programming nationwide. “But more than that, he’s relevant, contemporary, always moving with the currents. He’s not necessarily what you’d expect when you hear the label ‘Bishop.’”

Along with a no-nonsense message of salvation through Jesus Christ alone, the Bishop assures believers that if they truly find the Lord and live for Him, His Spirit will craft their days and purpose in life.”

“I truly believe, with all my heart, that God means to do something real in each dedicated life,” explained Bishop Long. “Those through whom God is moving today aren’t satisfied with ‘church as usual.’ They want more. They want a life that God, through His Holy Spirit, is making relevant.”

Taking Authority reflects the caliber of ministry in place among Bishop Long’s own congregation in Atlanta’s New Birth Missionary Baptist Church, including relevant outreach to children, college-age students, and the elderly. The powerful ministry in place at the church draws students from nearby campuses who are seeking a relevant faith walk in an increasingly confusing world.

The church also sponsors Faith Academy, a Christ-centered, state of the art learning community that offers students opportunities to thrive in an enriching environment. Technology is integrated into language arts, mathematics, and the sciences, and the dynamic academic experience prepares students to contribute, compete, and excel in an ever-changing world driven.

Add to that the “Samson Fitness Center,” a nutrition center with classes and mentoring, and New Birth Athletic Ministry where young people can hone their skills while learning Christlike sportsmanship. In short, New Birth Missionary Baptist Church has become one of Atlanta’s most progressive and caring worship communities, where the gospel is integrated into every part of life.

It’s not difficult to understand why Taking Authority has become a favorite of TBN viewers, and why it has garnered countless awards for excellence in broadcasting, including the New York Festival’s Silver World Medal and the World Media Festival’s Intermediate Golden Globe. “It’s all about doing one’s best for God and His people,” explained Susan Zahn, a TBN publicist and president of the Christian public relations firm WDC Media. “That’s always been TBN’s commitment, and it’s why we’re so glad we can offer quality inspirational programming like Taking Authority.”

Log on to www.tbn.org to find out when Taking Authority with Bishop Eddie Long is broadcast in your area. To find out more about New Birth Missionary Baptist Church visit www.newbirth.org.

TBN is the world’s largest religious network and America’s most watched faith channel. Each day TBN offers 24 hours of commercial-free inspirational programming that appeals to viewers from a wide variety of denominations. TBN now reaches every major continent via 47 satellites and more than 12,000 television and cable affiliates worldwide. In the United States, TBN is available to 92 percent of the total households. Its website receives more than 25 million visitors monthly. In addition to TBN, the network owns and operates the Church Channel, JCTV and TBN Enlace USA. For more information about TBN, visit www.tbn.org.

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