MARKETING CAMPAIGN MANAGER - Tustin, CA

 

May 30, 2017

 

 

 

 

Marketing Campaign Manager

 

TBN is currently seeking a Marketing Campaign Manager to join our marketing team. This role is focused on developing and executing innovative campaigns across platforms and driving a best in class experience and engagement for our fans. This hire will also contribute in growing our digital video business and content distribution network. We are looking for a passionate campaign manager who has at least 4-5 years of experience managing digital marketing campaigns, preferably B2C or for entertainment brands. The role also requires excellent project management skills, an aptitude for data-analysis, and a passion for continuous testing. The team culture is fast-paced, creative, data and detail-oriented, and focused on delivering results in a deadline-driven work environment.

 

 

Job Responsibilities:

 

  • Work with database to segment audience, analyze audience behavior and improve the quality of the database
  • Manage all aspects of outbound and inbound marketing campaigns, including copywriting, designing HTML, setting deployment strategies, developing QA process and tracking/reporting
  • Conduct A/B testing to drive landing page, lead collection and email performance optimization and other techniques to optimize user experience, conversion rates and other important campaign metrics
  • Collaborate with the marketing team to ensure campaigns run optimally
  • Understand and analyze digital marketing KPIs, develop scorecards and report on results to management team and other stakeholders. Continuously refine marketing tactics based on metric analysis

 

 

Necessary skills and/or experience required:

 

  • 4-5 years of experience in digital marketing, B2C specifically entertainment based preferred
  • Solid campaign management experience and organizational skills including the ability to set and drive requirements across multiple functional areas
  • Self-starter, requiring minimal supervision - ability to “take a project and run with it” is key
  • Strong communication skills and the ability to work with multiple stakeholders to prioritize tasks and project effectively
  • Experience with IBM Marketing Cloud or similar marketing automation system
  • Experience with Adobe Photoshop, Microsoft Office, Google Analytics, Google AdWords and other digital ad platforms
  • Basic knowledge of HTML, particularly email HTML and CSS
  • Bachelor’s degree

 

 

 

 

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