MARKETING CAMPAIGN SPECIALIST - TUSTIN, CA | TBN

MARKETING CAMPAIGN SPECIALIST - TUSTIN, CA

 

July 5, 2018

 

 

 

MARKETING CAMPAIGN SPECIALIST

 

TBN is searching for a Marketing Campaign Specialist, to assist in the tracking and development of integrated marketing campaigns. The ideal candidate will be adaptable, working in a fast-paced agile marketing department. They should have knowledge working with marketing automation software, campaign development, along with the skills to report and tell a story with data being mined from TBN's tech stack. This individual should be very coachable and willing to learn.

 

 

Skill Sets Desired:

 

  • Strong Analytical background

    • Must be metrics driven and a very strong analytic thinker

    • Assist in analyzing marketing data (conversion rates, traffic, campaign results, ROI, etc.) to consult on future marketing strategies

  • Creative campaign skillset

    • Proven track record of developing and managing marketing programs tied to specific goals (e.g., awareness, engagement, revenue)

    • Ability to work with multiple databases, queries, and contact lists

      • Ensuring data stays separate within the overarching marketing database

  • Strong cross-functional collaboration skills and ability to effectively and efficiently work within a fast-paced agile marketing environment

  • Demonstrated marketing automation strategy development and execution

  • Experience managing multi-touch, integrated marketing campaigns

  • Experience in creating nurture tracks

  • Self-starter with an ability to initiate projects and execute from start to finish; Can work independently with minimal supervision

 

 

Proficiency in the following tool sets is desirable but not required:

 

  • CRM systems such as Salesforce.com, Sugar, etc

  • Salesforce Marketing Cloud

  • Marketing automation tools such as HubSpot, Pardot, Marketo, Eloqua, or MailChimp,

  • SMS short code

  • Google Analytics

  • MS Office

    • Word

    • Power point

    • Excel

  • HTML/CSS

    • For email editing and creation purposes

 

 

About Trinity Broadcasting Network:

TBN is the world's largest Christian television network and America's most-watched faith-and-family channel. Launched by Paul and Jan Crouch in 1973 with one small station broadcasting to the Los Angeles area, TBN today is a growing family of over thirty global networks reaching every inhabited continent with a broad range of inspirational, entertaining, and life-changing programming twenty-four hours a day.

In the U.S. TBN's family of networks is available to 98 percent of television households, and globally TBN reaches an estimated two billion potential viewers each day!

And as for programming, TBN has an unmatched tradition for airing the very best in faith and family-friendly content for every age group. Anchored by TBN's flagship ministry and talk show Praise, TBN's innovative programming lineup includes: ministry programs featuring the world's most respected pastors, Bible teachers, and Christian leaders; exclusive news, current events, and documentary programs; award-winning content for children, teens, and young adults; wholesome movies the whole family will enjoy; and exclusive specials like the GMA Dove Awards, K-LOVE Fan Awards and Hillsong worship conferences from around the world.

TBN is also a leader in using cutting-edge technology to reach more viewers around the world with programming that entertains, inspires, and changes lives through God's message of hope and grace. From its online archive giving viewers access to tens of thousands of life-impacting programs, to its mobile app that brings more than a dozen global TBN networks to smart phones, iPads, and tablets anywhere in the world, TBN continues to be the standard bearer for faith-and-family broadcasting across the earth.

 

 

 

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