Brooke Rollins: July 10, 2026 | Charlie Kirk Today

July 10, 2026 | 23:29

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Charlie Kirk Today | Brooke Rollins: July 10, 2026 | Charlie Kirk Today | July 10, 2026
  • Welcome to the studio.
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  • We are so honored to have the united states
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  • Secretary of mariculture here.
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  • Brooke rollins welcoming. thank you.
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  • I feeling a little overwhelmed right now,
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  • As you and i talked about before.
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  • I first met charlie when he was 18.
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  • Oh, we kind of grew. yeah, we kind of grew up.
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  • I'm obviously older, but kind of grew up
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  • In the movement together.
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  • So this is, sort of full circle.
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  • Well, you know, i totally relate to that.
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  • When i first came into this studio,
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  • After everything that happened, it was overwhelming
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  • For me, basically for the first like couple months, i'm sure.
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  • And i had to like, you know, i had a job to do
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  • And i had to sort of act like i was comfortable
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  • And i and but, you know, now it it's actually comforting.
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  • It's weird.
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  • I come in
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  • Here, i see his chair, i see gigi's, you know,
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  • Beautiful presents for her dad and then his hat and his book.
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  • He's. yeah.
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  • And it actually brings me, like, comfort.
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  • So i get, like,
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  • I try and relate to that
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  • As we have guests in the studio,
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  • And i know
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  • It can be overwhelming, but, but it's kind of just beautiful
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  • Just to see all these reminders of them too.
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  • So it is, and i tell you, the
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  • The work has to continue.
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  • And i just, i feel i feel his spirit.
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  • I'm so grateful to you all.
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  • I'm grateful to erica for being such a warrior,
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  • For the country, but for him and his legacy,
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  • For his children.
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  • So to be a very small part of that is a real honor.
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  • Thank you. the work was continue.
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  • You might remember
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  • The first time you ran into him.
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  • He got to be he had to be an insane go getter at 18.
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  • Can you even imagine?
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  • You only met him when he was 29 or 30.
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  • Everyone i thought i ran into him.
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  • I just thought this guy is high intensity.
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  • He's always doing anything.
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  • Yeah, and then andrew and everyone else are telling
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  • Me, oh, he's massively chilled out.
  • 00:01:49.365 --> 00:01:51.467
  • He used to be far, far more intense.
  • 00:01:51.467 --> 00:01:53.736
  • Well, let me let me tell you,
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  • We have time for the quick story course.
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  • Of course. so at that point, let's see. i'm.
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  • I'm just a little 32.
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  • I'm probably
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  • A little more than 20 years older than him,
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  • But i always felt more like a big sister.
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  • And, and so he was just starting
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  • Turning point, and we kept hearing about it.
  • 00:02:07.317 --> 00:02:09.085
  • I was building the texas
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  • Public policy foundation in texas, really
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  • Kind of the first of its kind idea
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  • That i didn't even know what a think tank was.
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  • But what i knew is i'd been rick perry's policy
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  • Director and general counsel in my late 20s.
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  • And what i knew is that every day, all day,
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  • I would get lobbyist
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  • After lobbyist after lobbyist in conservative texas
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  • And it was never about doing what was right.
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  • It was never about
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  • We're cutting taxes
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  • Because it's for freedom, or we're not going to regulate
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  • Because we want to return power to the people.
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  • It was just, here's what i need.
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  • My where's where's the lobbyist for freedom?
  • 00:02:38.748 --> 00:02:41.684
  • Like i don't understand.
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  • So i left rick perry's office after a couple years.
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  • It was a great experience.
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  • I had 29, maybe, maybe 30.
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  • And, someone came to me
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  • With this idea of the texas public policy foundation, and,
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  • And i think because i had been on the inside,
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  • I fully understand stood i couldn't have articulated it
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  • Then, but i fully understood the opportunity
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  • To go in and to really make a difference in my state
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  • And just representing freedom like that was it.
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  • So i said, okay, so kind of that's where it started.
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  • So when charlie came on the scene,
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  • I don't know how many years later, ten, maybe 15.
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  • He, of course, i think somehow came to
  • 00:03:16.119 --> 00:03:18.121
  • Ended up in texas to raise money
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  • For this new concept from this new kid.
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  • And so all the people that he would go to
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  • And he'd get the meetings, i don't know how,
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  • But he'd get the meetings.
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  • And then they would tell him,
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  • Go talk to brooke,
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  • Like she's
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  • Kind of a little bit
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  • Ahead of you and and go talk to brooke,
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  • And you're wanting to build this thing.
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  • She's now built
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  • This pretty massive thing in texas,
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  • But we want to see kind of
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  • How y'all can work together, what she thinks, etc..
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  • And so that's how we first met.
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  • Was it 18, 19 year old charlie building, turning point,
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  • Coming to texas, sitting down and and then of course,
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  • We became really, really good friends.
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  • I remember talking to him about you,
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  • And the way he would talk about
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  • You was always so like the big sister thing.
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  • It really
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  • It it's apt because i remember
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  • It was always like there was a level of comfort
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  • When it came to brooklyn colebrook, you know. yeah.
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  • But and by the way, like so charlie ends up creating,
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  • Turning point and building it into this machine.
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  • And now you're in the administration.
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  • You're a cabinet official.
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  • Yeah. so i figured that's where we should start.
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  • Well, we started with the story,
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  • Which is actually better, but, this was just from yesterday
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  • Or two days ago.
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  • If you're watching this live, shot 49.
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  • The us department of agriculture.
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  • We've canceled, $300,000 contract
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  • Educating on food justice, for queer
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  • And transgender farmers in san francisco.
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  • A similar contract we canceled in new york.
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  • Again, educating transgender and queer
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  • Farmers on food justice and food equality.
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  • I'm not even sure what that means, but,
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  • But apparently the last administration
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  • Wanted to put our taxpayer dollars towards that.
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  • We canceled the $600,000 contract, and louis
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  • Out of louisiana
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  • That was studying the menstrual cycles
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  • Of transgender men, a $600,000 contract.
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  • We canceled another contract
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  • Out of, a university in the middle of the country
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  • That focused on getting more diversity, equity,
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  • And inclusion into our pest management industry.
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  • Again, these are nonsensical.
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  • It makes zero sense to use taxpayer dollars to fund these.
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  • I know
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  • These are just a few examples of the hundreds and hundreds
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  • That we have found.
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  • So cloud shell,
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  • I looked that up and it's so funny
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  • Because it just captures the moment
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  • So well, where i guess the actual study was like,
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  • We're going to see how feminine hygiene products,
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  • Whether some are healthier, are unhealthy.
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  • But then of course it was happening in peak woke.
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  • So they had to go.
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  • And especially for the trans men who need to use these,
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  • You had to throw this into every single grant application.
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  • And yes, just got to vaporize.
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  • You just have to say that stuff.
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  • But i'm just gonna say saying it out loud,
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  • It's the most obnoxious, obscene, absurd, ridiculous.
  • 00:05:45.401 --> 00:05:50.540
  • Like you just said.
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  • Those sentences. yes. national tv,
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  • Like i know what is even a bipoc farmer mean.
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  • I in san francisco.
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  • Like, i'm
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  • So like this cabinet meeting and send it back to 1975
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  • And so anyone can tell what you're talking about.
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  • This is obscene stuff.
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  • And i'm
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  • I mean, i'm proud of you and the job you're doing,
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  • But i'm also really embarrassed for you that you had to sing.
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  • That's right.
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  • Well, you're a professional, dignified woman.
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  • I'm talking about queer, bipoc, transgender mice and men
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  • And pest control. and mister, the president.
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  • And to the president
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  • Of the united states in the cabinet room.
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  • It was so bad, y'all.
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  • And just last week, we just got a court
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  • Ruling down, usda under the biden usda
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  • Actually prioritized grants
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  • And loans based on the color of your skin.
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  • How do i know you were illegal, illegal?
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  • Illegal? canceling all of that?
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  • It just is.
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  • And i feel like we're still just at the tip of the spear.
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  • I mean, the snap fraud food stamp
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  • Process want me to get into here?
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  • Because i have a list here of of these
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  • Fraud initiatives that you're really you.
  • 00:06:54.804 --> 00:06:57.440
  • Okay, so 23 state waivers, you've gotten 23 states to sign
  • 00:06:57.440 --> 00:07:01.177
  • On, basically restricting junk food purchases
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  • With snap eight are already implementing.
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  • That's really good.
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  • You, you know, this one blows my mind.
  • 00:07:07.216 --> 00:07:10.253
  • You have exposed $3 billion in
  • 00:07:10.253 --> 00:07:12.588
  • Snap fraud across 28 states,
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  • And with national losses projected at over $6 billion.
  • 00:07:15.358 --> 00:07:19.128
  • And by the way, those are the red states.
  • 00:07:19.128 --> 00:07:20.696
  • Think about the blue states. that's a whole other.
  • 00:07:20.696 --> 00:07:23.366
  • And they're just like not playing ball.
  • 00:07:23.366 --> 00:07:24.800
  • The blue states are not playing ball.
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  • Red state.
  • 00:07:26.302 --> 00:07:27.370
  • We need to bend them to our will. should be okay.
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  • You have to play ball.
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  • Yes. okay. can we stop the funding?
  • 00:07:30.206 --> 00:07:31.807
  • Can we stop sending them.
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  • That's
  • 00:07:32.842 --> 00:07:33.476
  • I mean, i know it's a big
  • 00:07:33.476 --> 00:07:34.577
  • Political hot potato because it's like snap benefits
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  • Or whatever.
  • 00:07:37.179 --> 00:07:37.580
  • Well, fine.
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  • Play by the rules
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  • And we'll give the people that need it the, the money.
  • 00:07:39.282 --> 00:07:42.118
  • This this is bananas.
  • 00:07:42.118 --> 00:07:43.986
  • 186,000 dead
  • 00:07:43.986 --> 00:07:46.822
  • People were still collecting snap benefits,
  • 00:07:46.822 --> 00:07:49.859
  • And more than 355,000 cases of people illegally
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  • Double dipping. yes.
  • 00:07:53.296 --> 00:07:54.530
  • And these are in the red states.
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  • This is a we have
  • 00:07:55.731 --> 00:07:56.866
  • We don't even have california's data or new york state.
  • 00:07:56.866 --> 00:07:59.368
  • It'll be quadruple that if we show that more
  • 00:07:59.368 --> 00:08:03.339
  • With brooke rowlands. we get back.
  • 00:08:03.339 --> 00:08:08.002
  • With brooke rowlands. we get back.
  • 00:08:08.002 --> 00:08:13.218
  • All right.
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  • Brooke rollins, you are the agriculture secretary,
  • 00:08:14.587 --> 00:08:17.523
  • And you're doing a great job. we talked about
  • 00:08:17.523 --> 00:08:19.391
  • Some of the crazy fraud that you're exposing.
  • 00:08:19.391 --> 00:08:22.294
  • You've got 1000 arrests, which is amazing.
  • 00:08:22.294 --> 00:08:25.898
  • How did this happen?
  • 00:08:25.898 --> 00:08:27.399
  • Since president trump took office?
  • 00:08:27.399 --> 00:08:29.234
  • 4.3 million fewer people.
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  • You say americans, but let's say fewer people are off.
  • 00:08:32.237 --> 00:08:34.673
  • Snap. how are we doing that?
  • 00:08:34.673 --> 00:08:36.275
  • Well, a couple of different things.
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  • First, i think this focus on the fraud
  • 00:08:37.810 --> 00:08:41.080
  • Has moved a lot of the fake people off of snap.
  • 00:08:41.080 --> 00:08:44.750
  • But i also think, and this is the dream, right,
  • 00:08:44.750 --> 00:08:46.585
  • That the wages are increasing.
  • 00:08:46.585 --> 00:08:47.987
  • There's more people working now than ever before.
  • 00:08:47.987 --> 00:08:50.155
  • This is supposed to be
  • 00:08:50.155 --> 00:08:51.190
  • The supplemental nutrition assistance program.
  • 00:08:51.190 --> 00:08:53.225
  • It's only supposed to last for a certain amount of time
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  • For people that truly, truly need it
  • 00:08:55.427 --> 00:08:57.563
  • And it become a year round welfare program.
  • 00:08:57.563 --> 00:09:00.566
  • Everyone qualified and way up to a way of like it
  • 00:09:00.566 --> 00:09:03.836
  • With its snap with disability payments.
  • 00:09:03.836 --> 00:09:06.505
  • Exactly.
  • 00:09:06.505 --> 00:09:07.573
  • Whatever we expanded during covid
  • 00:09:07.573 --> 00:09:09.475
  • Or now the requiring work requirements.
  • 00:09:09.475 --> 00:09:11.577
  • So you unless you have, you know, a young child you are
  • 00:09:11.577 --> 00:09:14.413
  • Required to look for a job or actually go find a job
  • 00:09:14.413 --> 00:09:18.150
  • Before you can get these, these.
  • 00:09:18.150 --> 00:09:19.952
  • So we've changed the whole game on the snap program
  • 00:09:19.952 --> 00:09:22.921
  • And across the whole administration realizing
  • 00:09:22.921 --> 00:09:24.890
  • And then, i mean, you combine that with russ vote coming out,
  • 00:09:24.890 --> 00:09:27.960
  • Just today, he's overhauling $1 trillion
  • 00:09:27.960 --> 00:09:30.829
  • Worth of federal grants mandating e-verify.
  • 00:09:30.829 --> 00:09:33.265
  • I have no idea how that will overlap
  • 00:09:33.265 --> 00:09:35.067
  • With what you're doing at usda. but it's all good.
  • 00:09:35.067 --> 00:09:37.369
  • It's amazing. it's all good. and you know it.
  • 00:09:37.369 --> 00:09:39.538
  • No more died.
  • 00:09:39.538 --> 00:09:40.806
  • Nonsense.
  • 00:09:40.806 --> 00:09:41.974
  • And, you know, performance based reviews things can get
  • 00:09:41.974 --> 00:09:44.910
  • You can actually end things, which is amazing.
  • 00:09:44.910 --> 00:09:46.979
  • So this is a really big story
  • 00:09:46.979 --> 00:09:48.714
  • That i don't think a lot of people are yet talking about.
  • 00:09:48.714 --> 00:09:51.483
  • And i want to make sure people are taking note of it.
  • 00:09:51.483 --> 00:09:54.687
  • And that is
  • 00:09:54.687 --> 00:09:55.821
  • You are you have this the great american cotton plan,
  • 00:09:55.821 --> 00:09:58.857
  • Which people do not respect, how big our cotton industry is
  • 00:09:58.857 --> 00:10:02.461
  • And how under assault it is.
  • 00:10:02.461 --> 00:10:03.896
  • So i love that you're doing this.
  • 00:10:03.896 --> 00:10:05.564
  • I think we have some some graphics here
  • 00:10:05.564 --> 00:10:07.099
  • We can throw up as you're talking about it.
  • 00:10:07.099 --> 00:10:08.400
  • What what's going on here?
  • 00:10:08.400 --> 00:10:09.601
  • Well, first of all,
  • 00:10:09.601 --> 00:10:11.003
  • What i realized a year and a half ago
  • 00:10:11.003 --> 00:10:12.571
  • When i very unexpectedly ended up in this job,
  • 00:10:12.571 --> 00:10:14.940
  • This was not on my bingo card, was not expecting it.
  • 00:10:14.940 --> 00:10:17.910
  • The president made an announcement
  • 00:10:17.910 --> 00:10:19.411
  • And off to the races we went.
  • 00:10:19.411 --> 00:10:20.979
  • My background is agriculture.
  • 00:10:20.979 --> 00:10:22.981
  • I grew up on a farm.
  • 00:10:22.981 --> 00:10:23.982
  • I studied agriculture in college at texas a&m,
  • 00:10:23.982 --> 00:10:26.985
  • But i had been doing really all policy
  • 00:10:26.985 --> 00:10:29.354
  • In all those years and building policy
  • 00:10:29.354 --> 00:10:30.689
  • Organizations alongside charlie.
  • 00:10:30.689 --> 00:10:32.424
  • So this was unexpected.
  • 00:10:32.424 --> 00:10:33.759
  • What i do, we're not a policy organization
  • 00:10:33.759 --> 00:10:35.728
  • Where when i think tank, we're a battle tank.
  • 00:10:35.728 --> 00:10:37.563
  • Yeah, i love it.
  • 00:10:37.563 --> 00:10:38.130
  • Well, i would say
  • 00:10:38.130 --> 00:10:39.231
  • We're a battle tank, too, but part of the movement
  • 00:10:39.231 --> 00:10:40.899
  • Is we're building the movement.
  • 00:10:40.899 --> 00:10:42.301
  • I knew what you meant, but changing hearts and minds.
  • 00:10:42.301 --> 00:10:43.969
  • But i argue that point well-taken.
  • 00:10:43.969 --> 00:10:45.571
  • What i will say is i knew it was bad.
  • 00:10:45.571 --> 00:10:47.339
  • I knew agriculture was bad, was was in real tough shape.
  • 00:10:47.339 --> 00:10:50.209
  • Big ag, foreign adversaries buying farmland.
  • 00:10:50.209 --> 00:10:53.378
  • The consolidation of our food supply chain by foreign owned
  • 00:10:53.378 --> 00:10:56.849
  • Companies is insane how it happened.
  • 00:10:56.849 --> 00:10:59.752
  • It still blows my mind, but we're to have to switch
  • 00:10:59.752 --> 00:11:03.021
  • To let that 100%.
  • 00:11:03.021 --> 00:11:04.389
  • So today in arizona, we announced as part of that
  • 00:11:04.389 --> 00:11:07.893
  • The great american cotton plan for really the first cotton
  • 00:11:07.893 --> 00:11:11.697
  • Plant we planted in 1607, in a virginia settlement,
  • 00:11:11.697 --> 00:11:15.267
  • Our american revolutionary war cotton,
  • 00:11:15.267 --> 00:11:18.270
  • When george washington was battling the brits.
  • 00:11:18.270 --> 00:11:21.273
  • This goes back to the very beginning
  • 00:11:21.273 --> 00:11:22.808
  • And even before the beginning of our country.
  • 00:11:22.808 --> 00:11:24.676
  • But what has happened over the last, we'll say, decade
  • 00:11:24.676 --> 00:11:27.246
  • Or so is the foreign fake synthetic
  • 00:11:27.246 --> 00:11:30.916
  • Material has become so prolific and so cheap
  • 00:11:30.916 --> 00:11:34.319
  • That we have began,
  • 00:11:34.319 --> 00:11:36.021
  • Been moving away from great american cotton for years.
  • 00:11:36.021 --> 00:11:39.158
  • And then joe biden, of course, took his eye off the ball.
  • 00:11:39.158 --> 00:11:42.060
  • Do you realize under joe biden's watch,
  • 00:11:42.060 --> 00:11:43.896
  • We lost our market in soybeans, we lost our marketing corn,
  • 00:11:43.896 --> 00:11:47.232
  • We lost our market in beef, and then they took over.
  • 00:11:47.232 --> 00:11:49.835
  • We used to be the greatest exporter
  • 00:11:49.835 --> 00:11:51.470
  • In the world of cotton.
  • 00:11:51.470 --> 00:11:52.638
  • Brazil took that over in 2022.
  • 00:11:52.638 --> 00:11:55.107
  • This is national security level implications.
  • 00:11:55.107 --> 00:11:58.310
  • This isn't just good for the farmers
  • 00:11:58.310 --> 00:11:59.611
  • And we want good cotton.
  • 00:11:59.611 --> 00:12:00.913
  • If we begin to rely on these other countries for food,
  • 00:12:00.913 --> 00:12:03.515
  • For fiber, for fuel, we lose our country.
  • 00:12:03.515 --> 00:12:05.851
  • So today we announced a big, big plan to take it back.
  • 00:12:05.851 --> 00:12:08.654
  • And it's part of the maha movement too.
  • 00:12:08.654 --> 00:12:10.622
  • I was going to say. so we're excited on hold on.
  • 00:12:10.622 --> 00:12:13.358
  • Alex clark new year coming on.
  • 00:12:13.959 --> 00:12:15.694
  • And she said, ask if this means and we have this gravity.
  • 00:12:15.694 --> 00:12:18.997
  • The usda is finally promoting natural fibers.
  • 00:12:18.997 --> 00:12:21.867
  • Yes, over petroleum based synthetics.
  • 00:12:21.867 --> 00:12:24.069
  • So she took note of this from the maha standpoint.
  • 00:12:24.069 --> 00:12:26.705
  • She said,
  • 00:12:26.705 --> 00:12:27.806
  • Ask if this means the fda might look into the laws
  • 00:12:27.806 --> 00:12:30.008
  • About what
  • 00:12:30.008 --> 00:12:30.809
  • Chemicals are allowed in clothes
  • 00:12:30.809 --> 00:12:32.277
  • That haven't been updated since 1940s.
  • 00:12:32.277 --> 00:12:34.313
  • She's saying the laws
  • 00:12:34.313 --> 00:12:35.514
  • About what chemicals we put in our clothes
  • 00:12:35.514 --> 00:12:37.082
  • Haven't been updated since the 40s.
  • 00:12:37.082 --> 00:12:38.617
  • Since the 40s. it's it is.
  • 00:12:38.617 --> 00:12:40.552
  • You look at this thing, but it's fda.
  • 00:12:40.552 --> 00:12:43.222
  • But but from my perspective,
  • 00:12:43.222 --> 00:12:45.290
  • This administration or cabinet is very unique
  • 00:12:45.290 --> 00:12:47.793
  • And that we all sort of roll into each other's lanes.
  • 00:12:47.793 --> 00:12:49.995
  • I mean, y'all seen this with me
  • 00:12:49.995 --> 00:12:51.029
  • And bobby kennedy for a year and a half now.
  • 00:12:51.029 --> 00:12:53.131
  • I mean, who knew he was going to be
  • 00:12:53.131 --> 00:12:54.132
  • My number one partner in all things,
  • 00:12:54.132 --> 00:12:56.034
  • But he talks about, hey, i waved.
  • 00:12:56.034 --> 00:12:58.036
  • You know, i granted 23 states waivers.
  • 00:12:58.036 --> 00:12:59.972
  • I can't sell junk food anymore under snap.
  • 00:12:59.972 --> 00:13:02.040
  • And i'm like, bobby, that was actually usda.
  • 00:13:02.040 --> 00:13:04.409
  • But i'm very glad you take all the credit for that.
  • 00:13:04.409 --> 00:13:06.879
  • It doesn't matter to me.
  • 00:13:06.879 --> 00:13:08.480
  • And so even though that is fda, this will now be one of
  • 00:13:08.480 --> 00:13:12.050
  • My top priorities, is digging in and understanding it.
  • 00:13:12.050 --> 00:13:15.420
  • Mother of four children.
  • 00:13:15.420 --> 00:13:16.655
  • I couldn't agree
  • 00:13:16.655 --> 00:13:17.856
  • More with alex's focus on what we're doing on this thing.
  • 00:13:17.856 --> 00:13:20.392
  • She's saying,
  • 00:13:20.392 --> 00:13:21.260
  • I've been hearing from so many moms
  • 00:13:21.260 --> 00:13:23.829
  • That they are really into clean clothing.
  • 00:13:23.829 --> 00:13:26.298
  • Seems like we're on the brink of another big movement.
  • 00:13:26.298 --> 00:13:28.600
  • We are. so is this right?
  • 00:13:28.600 --> 00:13:29.902
  • But this could actually help cotton farmers, presumably.
  • 00:13:29.902 --> 00:13:32.971
  • Right.
  • 00:13:32.971 --> 00:13:33.372
  • So if you're
  • 00:13:33.372 --> 00:13:33.839
  • If you
  • 00:13:33.839 --> 00:13:34.273
  • Start banning
  • 00:13:34.273 --> 00:13:35.207
  • Some of these petroleum based synthetics,
  • 00:13:35.207 --> 00:13:36.642
  • If they're bad for people, correct.
  • 00:13:36.642 --> 00:13:38.277
  • This would open up market space for cotton farming.
  • 00:13:38.277 --> 00:13:40.746
  • That's exactly right.
  • 00:13:40.746 --> 00:13:41.647
  • And for the first time in 100 years,
  • 00:13:41.647 --> 00:13:43.515
  • Cotton begins to do this.
  • 00:13:43.515 --> 00:13:44.983
  • Instead of doing this as we've offshored so much to to
  • 00:13:44.983 --> 00:13:47.819
  • To the bad guys.
  • 00:13:47.819 --> 00:13:48.787
  • Frankly, we've got, just a couple minutes
  • 00:13:48.787 --> 00:13:50.956
  • Left here in this segment with you.
  • 00:13:50.956 --> 00:13:52.724
  • What
  • 00:13:52.724 --> 00:13:53.926
  • Is the most important thing that this real america's voice
  • 00:13:53.926 --> 00:13:58.030
  • Audience watching live needs to know about what you're doing?
  • 00:13:58.030 --> 00:14:01.033
  • There are a lot of really important things
  • 00:14:01.900 --> 00:14:03.168
  • I mentioned national security.
  • 00:14:03.168 --> 00:14:04.469
  • That's probably
  • 00:14:04.469 --> 00:14:05.604
  • The most existential issue, but from my perspective,
  • 00:14:05.604 --> 00:14:07.773
  • The biggest legacy issue is the work to make america
  • 00:14:07.773 --> 00:14:10.342
  • Healthy again.
  • 00:14:10.342 --> 00:14:11.510
  • And i think a lot of people would be like,
  • 00:14:11.510 --> 00:14:13.679
  • Well, wait a minute, that's more bobby.
  • 00:14:13.679 --> 00:14:15.047
  • I said, no, no, no.
  • 00:14:15.047 --> 00:14:16.381
  • The only way we make america healthy again
  • 00:14:16.381 --> 00:14:18.617
  • Is by putting real food, which comes from real farmers.
  • 00:14:18.617 --> 00:14:22.321
  • Back at the center of every conversation,
  • 00:14:22.321 --> 00:14:24.990
  • Of every policy decision.
  • 00:14:24.990 --> 00:14:26.625
  • Usda spends $400 million every day.
  • 00:14:26.625 --> 00:14:30.062
  • Just let that soak in
  • 00:14:30.062 --> 00:14:31.229
  • Every day on just 16 nutrition programs, school lunches,
  • 00:14:31.229 --> 00:14:34.967
  • The snap program, the week program, etc.
  • 00:14:34.967 --> 00:14:37.469
  • Imagine the market moving power just in that alone, right?
  • 00:14:37.469 --> 00:14:40.305
  • The dietary guidelines.
  • 00:14:40.305 --> 00:14:41.239
  • Yes, we want people eating real food.
  • 00:14:41.239 --> 00:14:43.108
  • We want to open the aperture for young farmers
  • 00:14:43.108 --> 00:14:45.510
  • To get in and grow lettuce and sell to the local school.
  • 00:14:45.510 --> 00:14:48.313
  • But the opportunity to really change
  • 00:14:48.313 --> 00:14:50.282
  • The trajectory of the nation under the health,
  • 00:14:50.282 --> 00:14:53.251
  • You know, putting farmers and real food
  • 00:14:53.251 --> 00:14:54.720
  • Back into the center of every piece of policymaking
  • 00:14:54.720 --> 00:14:57.489
  • Changes the game forever for our country.
  • 00:14:57.489 --> 00:14:59.458
  • All right. so we've got a lot still to get to.
  • 00:14:59.458 --> 00:15:01.593
  • And it's going to be a really, really important discussion.
  • 00:15:01.593 --> 00:15:04.663
  • So stay right there. stay tuned for that.
  • 00:15:04.663 --> 00:15:06.565
  • We'll be right back.
  • 00:15:06.565 --> 00:15:10.007
  • We'll be right back.
  • 00:15:10.007 --> 00:15:16.142
  • You mentioned china
  • 00:15:16.609 --> 00:15:17.610
  • And brazil as, as let's just say
  • 00:15:17.610 --> 00:15:21.414
  • Folks in the agriculture space are competitors.
  • 00:15:21.414 --> 00:15:24.384
  • What are they doing that so insidious?
  • 00:15:24.384 --> 00:15:26.753
  • And what are we doing to fight back?
  • 00:15:26.753 --> 00:15:28.955
  • Well, we could start with farmland.
  • 00:15:28.955 --> 00:15:30.957
  • China in 1983
  • 00:15:30.957 --> 00:15:33.693
  • Owned about 2000 acres of our american farmland.
  • 00:15:33.693 --> 00:15:36.496
  • Today, they own
  • 00:15:36.496 --> 00:15:37.530
  • Almost 200,000 acres of our american farmland.
  • 00:15:37.530 --> 00:15:41.067
  • They purchased syngenta, which is basically
  • 00:15:41.067 --> 00:15:44.270
  • There's no other purveyor of seeds
  • 00:15:44.270 --> 00:15:46.439
  • And some of the other crop protection.
  • 00:15:46.439 --> 00:15:48.207
  • How did we even in the how did this have smithfield
  • 00:15:48.207 --> 00:15:51.677
  • They purchased, which was the largest pork company,
  • 00:15:51.677 --> 00:15:55.114
  • In america, in the world.
  • 00:15:55.114 --> 00:15:56.816
  • But in america
  • 00:15:56.816 --> 00:15:57.984
  • That that basically controls about a fifth of our pork
  • 00:15:57.984 --> 00:16:00.686
  • In america, now owned by the chinese.
  • 00:16:00.686 --> 00:16:03.456
  • Brazil with our meat processing.
  • 00:16:03.456 --> 00:16:05.425
  • We have a beef price issue today in america.
  • 00:16:05.425 --> 00:16:07.226
  • But part of that is because only four companies
  • 00:16:07.226 --> 00:16:10.163
  • Control about 85% of the processing of our beef.
  • 00:16:10.163 --> 00:16:13.066
  • Two of those are brazilian owned.
  • 00:16:13.066 --> 00:16:14.634
  • One of those is jbs, and i will call them out.
  • 00:16:14.634 --> 00:16:17.537
  • I continue to do so.
  • 00:16:17.537 --> 00:16:19.038
  • They are a company that has faced
  • 00:16:19.038 --> 00:16:21.474
  • 1900 indictments in brazil for corruption.
  • 00:16:21.474 --> 00:16:24.744
  • They are a, basically have a child slave labor accusations.
  • 00:16:24.744 --> 00:16:29.115
  • It's a couple of billionaires.
  • 00:16:29.115 --> 00:16:30.750
  • And, and it is a massive issue and they keep taking
  • 00:16:30.750 --> 00:16:34.454
  • Our market share.
  • 00:16:34.454 --> 00:16:35.521
  • I know i mentioned brazil's taken soybean corn.
  • 00:16:35.521 --> 00:16:37.757
  • Now cotton and beef, these are really, really big
  • 00:16:37.757 --> 00:16:41.594
  • National security.
  • 00:16:41.594 --> 00:16:42.562
  • President trump
  • 00:16:42.562 --> 00:16:43.796
  • To on the tariff front on beef so that we lower beef prices.
  • 00:16:43.796 --> 00:16:47.200
  • What's your position on that?
  • 00:16:47.834 --> 00:16:48.968
  • I mean, i understand you've got a you've got a boss,
  • 00:16:48.968 --> 00:16:50.970
  • But i mean, there is a tension though, right?
  • 00:16:50.970 --> 00:16:53.339
  • I mean, it is ranchers are probably hearing that going.
  • 00:16:53.339 --> 00:16:55.908
  • It is it's it is the president
  • 00:16:55.908 --> 00:16:59.812
  • Is very focused on affordability
  • 00:16:59.812 --> 00:17:03.082
  • And obviously
  • 00:17:03.082 --> 00:17:03.783
  • We're all understand
  • 00:17:03.783 --> 00:17:05.084
  • That's probably the top issue for the midterms.
  • 00:17:05.084 --> 00:17:07.286
  • All of their food prices have come down.
  • 00:17:07.286 --> 00:17:09.288
  • Beef has not because we're at a cattle herd
  • 00:17:09.288 --> 00:17:12.091
  • Low of 75 years, primarily because the left waged war
  • 00:17:12.091 --> 00:17:15.995
  • On ranchers and cattlemen,
  • 00:17:15.995 --> 00:17:17.497
  • Saying it caused climate change,
  • 00:17:17.497 --> 00:17:19.098
  • Climate change, took away grazing allotments, etc..
  • 00:17:19.098 --> 00:17:21.300
  • Exactly.
  • 00:17:21.300 --> 00:17:22.135
  • There are
  • 00:17:22.135 --> 00:17:23.236
  • There are other reasons to drought, some other things.
  • 00:17:23.236 --> 00:17:24.203
  • But but and it's a worldwide for talarico.
  • 00:17:24.203 --> 00:17:26.539
  • He's like, we have a, moral obligation to get rid of meat.
  • 00:17:26.539 --> 00:17:29.542
  • We're going to do the vegan thing.
  • 00:17:29.542 --> 00:17:30.743
  • Well, literally crazy.
  • 00:17:30.743 --> 00:17:31.677
  • I mean,
  • 00:17:31.677 --> 00:17:32.678
  • It'd be kind of true
  • 00:17:32.678 --> 00:17:33.813
  • That this will probably just solve itself eventually.
  • 00:17:33.813 --> 00:17:36.082
  • A lot of this is just you got to wait
  • 00:17:36.082 --> 00:17:37.116
  • For the cows to be born.
  • 00:17:37.116 --> 00:17:38.050
  • You have to wait for the cows to be born.
  • 00:17:38.050 --> 00:17:39.519
  • And then also, not surprisingly,
  • 00:17:39.519 --> 00:17:41.921
  • You have to ensure you're protecting and upholding
  • 00:17:41.921 --> 00:17:45.625
  • What the ranchers need to do just that.
  • 00:17:45.625 --> 00:17:47.693
  • So on the one hand, you've got the beef price issue
  • 00:17:47.693 --> 00:17:50.363
  • And we're importing beef already.
  • 00:17:50.363 --> 00:17:52.198
  • But how do you bring that price down and how much?
  • 00:17:52.198 --> 00:17:55.034
  • I mean, it's 656, 70 a pound of beef
  • 00:17:55.034 --> 00:17:57.670
  • Trying to get that back down to normal prices, which is $555.
  • 00:17:57.670 --> 00:18:00.973
  • The good news is, unlike fuel,
  • 00:18:00.973 --> 00:18:01.974
  • There are other sources of protein.
  • 00:18:01.974 --> 00:18:03.543
  • So it's not like families are starving
  • 00:18:03.543 --> 00:18:05.545
  • Because they can't afford 650.
  • 00:18:05.545 --> 00:18:06.879
  • You can relieve
  • 00:18:06.879 --> 00:18:07.680
  • Some pressure in the short term,
  • 00:18:07.680 --> 00:18:08.848
  • But in the long term, we got to keep
  • 00:18:08.848 --> 00:18:10.550
  • Our eyes on our own rate and we have to insist
  • 00:18:10.550 --> 00:18:12.318
  • It's a national security issue. it really is.
  • 00:18:12.318 --> 00:18:14.820
  • So that's what we're really working to do.
  • 00:18:14.820 --> 00:18:17.323
  • The flip side,
  • 00:18:17.323 --> 00:18:18.324
  • And this is good news for the long term,
  • 00:18:18.324 --> 00:18:19.959
  • Tough for the short term is with
  • 00:18:19.959 --> 00:18:21.394
  • Make america healthy again, everyone's eating more beef
  • 00:18:21.394 --> 00:18:24.397
  • And they want they're willing to pay for it.
  • 00:18:24.397 --> 00:18:26.265
  • So it's the supply and demand side, baby.
  • 00:18:26.265 --> 00:18:28.467
  • Yeah, that's what i want.
  • 00:18:28.467 --> 00:18:29.435
  • You know, i'm a red blooded american male.
  • 00:18:29.435 --> 00:18:31.537
  • I eat a lot of beef. you need do i need beef?
  • 00:18:31.537 --> 00:18:33.806
  • So do my cat.
  • 00:18:33.806 --> 00:18:34.674
  • My kids just love me. oh, yeah. no.
  • 00:18:34.674 --> 00:18:36.042
  • And everyone's eating more beef.
  • 00:18:36.042 --> 00:18:37.577
  • And so the first time.
  • 00:18:37.577 --> 00:18:38.711
  • We two months ago said you can no longer
  • 00:18:38.711 --> 00:18:41.681
  • You can sell in america, but you can't say you're
  • 00:18:41.681 --> 00:18:43.749
  • A product of the usa unless you're born sold.
  • 00:18:43.749 --> 00:18:46.485
  • Good.
  • 00:18:46.485 --> 00:18:47.620
  • I was going to ask raised, harvested processed here.
  • 00:18:47.620 --> 00:18:49.222
  • Whereas others
  • 00:18:49.222 --> 00:18:50.356
  • If it was one of the five, they could stick on a usa.
  • 00:18:50.356 --> 00:18:52.658
  • So we're incentivizing our ranchers to build their herds.
  • 00:18:52.658 --> 00:18:55.962
  • So you're getting you going after fraud.
  • 00:18:55.962 --> 00:18:58.364
  • You're encouraging my, we're getting rid of synthetics.
  • 00:18:58.364 --> 00:19:00.866
  • We're promoting cotton.
  • 00:19:00.866 --> 00:19:02.435
  • Well, we're not getting rid of synthetics.
  • 00:19:02.435 --> 00:19:03.603
  • We're create a marketplace where cotton wins. yes.
  • 00:19:03.603 --> 00:19:06.472
  • And we should review some of the synthetics because. yes.
  • 00:19:06.472 --> 00:19:09.208
  • And then we're also protecting our our home, our home turf.
  • 00:19:09.208 --> 00:19:14.080
  • Right.
  • 00:19:14.080 --> 00:19:15.047
  • With with the ranchers and the farmers here.
  • 00:19:15.047 --> 00:19:16.949
  • Brooke, it seems like you're checking all the boxes.
  • 00:19:16.949 --> 00:19:18.784
  • Can we do one more?
  • 00:19:18.784 --> 00:19:19.919
  • Yeah, but i think your audience will laugh. absolutely.
  • 00:19:19.919 --> 00:19:21.787
  • So the law fair piece of this is real.
  • 00:19:21.787 --> 00:19:25.024
  • Obviously, the weaponization of government.
  • 00:19:25.024 --> 00:19:27.093
  • We've all seen it, charlie.
  • 00:19:27.093 --> 00:19:28.561
  • You guys, i, the president certainly more than anyone.
  • 00:19:28.561 --> 00:19:31.797
  • But what a lot of people don't know
  • 00:19:31.797 --> 00:19:33.232
  • Is that our farmers and ranchers with the democrats
  • 00:19:33.232 --> 00:19:36.002
  • At every level,
  • 00:19:36.002 --> 00:19:37.003
  • Federal, state, local, have been under assault,
  • 00:19:37.003 --> 00:19:39.605
  • Whether it's using eminent domain to take.
  • 00:19:39.605 --> 00:19:41.974
  • There was a 175 year
  • 00:19:41.974 --> 00:19:43.409
  • Old farm in new jersey, sixth generation andy henry,
  • 00:19:43.409 --> 00:19:46.412
  • The city, i think it was cranbury,
  • 00:19:46.412 --> 00:19:48.514
  • New jersey, tried to take their land,
  • 00:19:48.514 --> 00:19:50.149
  • Take it after trying to buy it, and they said no
  • 00:19:50.149 --> 00:19:52.518
  • To try to take their land to build affordable housing.
  • 00:19:52.518 --> 00:19:55.354
  • This is 175 year old farm before the civil war
  • 00:19:55.354 --> 00:19:59.025
  • In arizona.
  • 00:19:59.025 --> 00:19:59.792
  • I just two nights ago
  • 00:19:59.792 --> 00:20:01.494
  • Because we imported 75,000,100% since the 1990s.
  • 00:20:01.494 --> 00:20:05.364
  • Get this there is a ranch i just posted about
  • 00:20:05.364 --> 00:20:08.301
  • A couple of days ago. the casey murphy ranch.
  • 00:20:08.301 --> 00:20:10.936
  • And here in arizona, where the state of arizona
  • 00:20:10.936 --> 00:20:14.407
  • Is trying to take to put solar panels on,
  • 00:20:14.407 --> 00:20:17.343
  • Not try to buy, not try to say, can we work with you?
  • 00:20:17.343 --> 00:20:20.680
  • But to take his ranch, his sixth generation ranch,
  • 00:20:20.680 --> 00:20:25.117
  • To put solar panels on there?
  • 00:20:25.117 --> 00:20:27.720
  • Yes, yes, it is one thing that's happening.
  • 00:20:27.720 --> 00:20:30.423
  • It's not courage. it doesn't even look nice.
  • 00:20:30.423 --> 00:20:32.825
  • Oh it's awful. what's more there?
  • 00:20:32.825 --> 00:20:33.993
  • Chinese beautiful farm or big?
  • 00:20:33.993 --> 00:20:36.228
  • Beautiful. yes, yes.
  • 00:20:36.228 --> 00:20:37.496
  • And then you replace it with a friggin solar.
  • 00:20:37.496 --> 00:20:39.231
  • And it's intermittent. it doesn't even work.
  • 00:20:39.231 --> 00:20:41.334
  • You can't power a country on solar or wind.
  • 00:20:41.334 --> 00:20:44.003
  • Like it is really massively,
  • 00:20:44.003 --> 00:20:46.205
  • Problematic for so many reasons.
  • 00:20:46.205 --> 00:20:47.506
  • But the lawfare against our farmers
  • 00:20:47.506 --> 00:20:49.542
  • And ranchers is real, so we have to lose it
  • 00:20:49.542 --> 00:20:51.677
  • On an annual basis.
  • 00:20:51.677 --> 00:20:53.079
  • Well, is it have you has it slowed yet?
  • 00:20:53.079 --> 00:20:55.047
  • It's it's beginning to slow.
  • 00:20:55.047 --> 00:20:57.183
  • We've been losing tens of thousands on a yearly basis,
  • 00:20:57.183 --> 00:21:00.586
  • But we are working.
  • 00:21:00.586 --> 00:21:01.654
  • That's the other good thing about maha
  • 00:21:01.654 --> 00:21:03.456
  • Is that it incentivizes first generation
  • 00:21:03.456 --> 00:21:06.125
  • Or second generation.
  • 00:21:06.125 --> 00:21:07.460
  • Have 50 herd of cattle,
  • 00:21:07.460 --> 00:21:09.929
  • Slaughter them, support and sell just to the local school
  • 00:21:09.929 --> 00:21:13.232
  • Or just to the local hospital.
  • 00:21:13.232 --> 00:21:14.700
  • We've got a whole young farmer
  • 00:21:14.700 --> 00:21:16.168
  • Project that allows them to do that.
  • 00:21:16.168 --> 00:21:17.970
  • A two brothers in albuquerque, new mexico, in the desert
  • 00:21:17.970 --> 00:21:20.906
  • Who got together wanted to become farmers.
  • 00:21:20.906 --> 00:21:22.942
  • Dad's a doctor. mom's a professor.
  • 00:21:22.942 --> 00:21:24.677
  • They now grow.
  • 00:21:24.677 --> 00:21:25.711
  • After ten years, 250,000 leds of organic lettuce
  • 00:21:25.711 --> 00:21:29.014
  • On three acres in the desert.
  • 00:21:29.014 --> 00:21:30.583
  • They employ six people, legal workers,
  • 00:21:30.583 --> 00:21:33.519
  • And they have made a life on three acres,
  • 00:21:33.519 --> 00:21:36.689
  • 250,000 head of lettuce.
  • 00:21:36.689 --> 00:21:38.391
  • It is the most righteous.
  • 00:21:38.391 --> 00:21:39.525
  • How do people plug into this stuff?
  • 00:21:39.525 --> 00:21:41.227
  • They want to see how you could help them.
  • 00:21:41.227 --> 00:21:42.561
  • Where do they go?
  • 00:21:42.561 --> 00:21:43.229
  • They go to usda.gov.
  • 00:21:43.229 --> 00:21:45.364
  • There are so many programs to it's a little bit,
  • 00:21:45.364 --> 00:21:48.200
  • You know, challenging from a conservative
  • 00:21:48.200 --> 00:21:50.069
  • Free market perspective.
  • 00:21:50.069 --> 00:21:51.137
  • But these programs are so important, the good ones
  • 00:21:51.137 --> 00:21:54.306
  • Now. and i exactly imagine what it must have been like day
  • 00:21:54.306 --> 00:21:57.176
  • One where you open the hood at usda and saw the woke
  • 00:21:57.176 --> 00:22:00.880
  • And the corruption and the fraud and the waste.
  • 00:22:00.880 --> 00:22:03.849
  • It must have been just on day one.
  • 00:22:03.849 --> 00:22:05.651
  • We canceled 900.
  • 00:22:05.651 --> 00:22:07.319
  • Not nine, not 9900 dea trainings,
  • 00:22:07.319 --> 00:22:10.089
  • Just at usda 900.
  • 00:22:10.089 --> 00:22:12.892
  • We were
  • 00:22:12.892 --> 00:22:13.359
  • I were so
  • 00:22:13.359 --> 00:22:14.894
  • It things were way worse than i think people realize.
  • 00:22:14.894 --> 00:22:17.296
  • And we all knew it was bad.
  • 00:22:17.296 --> 00:22:18.864
  • And i've been at this a really long time.
  • 00:22:18.864 --> 00:22:20.833
  • No idea how truly corrupt and horrible it is.
  • 00:22:20.833 --> 00:22:24.570
  • I know we started the conversation on snap,
  • 00:22:24.570 --> 00:22:26.539
  • What we found in
  • 00:22:26.539 --> 00:22:27.606
  • Just the red states is enough to make anyone weep.
  • 00:22:27.606 --> 00:22:30.843
  • What we will
  • 00:22:30.843 --> 00:22:31.544
  • Find in the blue states
  • 00:22:31.544 --> 00:22:32.645
  • When we finally get
  • 00:22:32.645 --> 00:22:33.746
  • Our hands on that data, how are we going to get it?
  • 00:22:33.746 --> 00:22:35.915
  • Well, we're in litigation right now.
  • 00:22:35.915 --> 00:22:37.550
  • The next step is to cut the funding,
  • 00:22:37.550 --> 00:22:39.819
  • And then then we have a real conversation. good.
  • 00:22:39.819 --> 00:22:42.121
  • So i think we should go hard. go.
  • 00:22:42.121 --> 00:22:44.790
  • I agree, and the president really agrees
  • 00:22:44.790 --> 00:22:46.926
  • With that too, which is the good news.
  • 00:22:46.926 --> 00:22:48.527
  • Well, brooke, i know you got to run.
  • 00:22:48.527 --> 00:22:50.496
  • It's been wonderful having this conversation.
  • 00:22:50.496 --> 00:22:53.098
  • People do not fully appreciate all the goes on
  • 00:22:53.098 --> 00:22:56.335
  • In our government and especially at usda.
  • 00:22:56.335 --> 00:22:58.304
  • So thank you for a little peek behind the curtain here.
  • 00:22:58.304 --> 00:23:00.539
  • Well really fascinating.
  • 00:23:00.539 --> 00:23:01.640
  • I feel like we have
  • 00:23:01.640 --> 00:23:03.075
  • And are honoring our friend charlie's legacy.
  • 00:23:03.075 --> 00:23:05.411
  • And this was what he dreamed for, what he worked for
  • 00:23:05.411 --> 00:23:08.280
  • His whole life, his young life, but his whole life.
  • 00:23:08.280 --> 00:23:10.816
  • And it's coming to fruition.
  • 00:23:10.816 --> 00:23:12.318
  • And he's a big reason that, folks like you get a chance to.
  • 00:23:12.318 --> 00:23:15.054
  • That's exactly right.
  • 00:23:15.054 --> 00:23:16.555
  • I would argue maybe the biggest reason.
  • 00:23:16.555 --> 00:23:18.557
  • So yeah, well, god bless and honor
  • 00:23:18.557 --> 00:23:20.759
  • And thank you for coming in.
  • 00:23:20.759 --> 00:23:21.894
  • And thank you anytime. god bless you.
  • 00:23:21.894 --> 00:23:21.894