In 2002 a new positive youth network called JCTV exploded onto the broadcast landscape as an innovative alternative to the questionable programming teens and young adults are routinely being exposed to through youth-targeted channels like MTV and VH-1 and through some major networks. Thirteen years later TBN's exclusive youth network has a new name — JUCE TV — along with a fresh new look, new state-of-the-art studios, and a renewed passion to reach teens and young adults with the message that faith in God is relevant and important to their everyday lives.