Trilogy Publishing | TBN

Trilogy Publishing

Watch Trilogy Publishing
July 1, 2020
26:00

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Trilogy Publishing

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  • (upbeat music)
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  • - I remember back in...
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  • About...
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  • 1990 something.
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  • My dad deciding to write a book.
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  • Okay?
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  • And, I remember kindasome family meetings
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  • and how he was gonna startformulating the early days
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  • and really telling the story.
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  • And, that would have been
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  • the very last thing my dadwould have done naturally.
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  • Lemme tell you what startedthis process with him.
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  • Was, you know,
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  • wanting to get my generation,
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  • down the road further,
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  • through the experiences,
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  • that he had experienced.
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  • He had fought,
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  • and sweat
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  • and bled
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  • and cried
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  • and prayed and...
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  • And really went through many,
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  • many, many tough situations.
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  • And I remember himsaying one time,
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  • "If the book will help someoneget further down the road,
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  • "then I'm in.
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  • "Because I don't wantanything to be about me.
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  • "I wanna help the personthat's gonna read this book."
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  • And he said, "Help me,
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  • "promise me,
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  • "that it'll not be about me."
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  • It won't be about,
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  • you know, focusing the light,
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  • but it'll be about encouragingthe next generation
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  • that, sometimes,
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  • people will go through,
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  • extraordinary events.
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  • That then somebody else,
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  • will start goingthrough that experience.
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  • And if they know someonehas been through it,
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  • and been there.
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  • If you're a young pastor,
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  • if you're a young...
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  • You know, you'restarting a new ministry,
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  • and, something bad happens,
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  • what's your first thought?
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  • Naturally, because welive in a fallen world,
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  • I've made a mistake,
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  • God's not pleased with me.
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  • Well, there was 1000 things
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  • that TBN went throughin the early days.
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  • And, my father's first tome,
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  • was "I Had No Father But God."
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  • And his whole point,
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  • his heart in writing that book,
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  • was to get ourgeneration encouraged,
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  • that God will bewith you through
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  • the toughest things you couldpossibly ever experience.
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  • What are we talking about today?
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  • We're talking aboutTrilogy Publishing.
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  • Trilogy publishing,
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  • is a brand new entityof Trinity Broadcasting,
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  • to help you,
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  • tell a story.
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  • Now, hopefully,
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  • you want this story,
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  • to be made for
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  • the same reasons I wasjust kind of describing.
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  • Hopefully, you don't want the...
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  • You know, the to shinethe focus light on you,
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  • but, that you wanna focus thelight on a next generation
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  • that will read somethingand encourage them,
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  • to keep going.
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  • All right, how didthis come about?
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  • Okay, so Tom startstart me off here.
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  • We started getting kindof inquiries about this.
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  • And so, we feltthere was a need,
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  • and we started thetry to fill that need.
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  • - We did, we satwith Tom Linares.
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  • - And we weretalking about that.
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  • And how many people would sit...
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  • We'd go out to dinnerwith some of our guests.
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  • And they'd begin to tellus these amazing stories.
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  • And you ask quite a few time,
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  • "Is that your book, did you..."
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  • And it was one of those thingsthat just kept coming up.
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  • And then, literally,it was just a demand
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  • that made itself known.
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  • We really need to representsome of these stories.
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  • Just like your dad was saying,
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  • "I don't want thisto be about me."
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  • But if we can help people
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  • get down the roadin their journey...
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  • If this will help them,
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  • start the ministry thatthey're supposed to start,
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  • if this will help themget to that next level,
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  • then we need tomake this available.
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  • And Tom, Shane,
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  • Brian, we kinda mettogether and said,
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  • "Let's see what shouldhappen with this.
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  • "How does one go about this?"
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  • - Okay, Shane, what isTrilogy and how does it work?
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  • - [Shane] Trilogy is a resourcethat has been developed
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  • by the TrinityBroadcasting Network
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  • to help authors do exactlywhat you've talked about.
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  • Which is help themget their story out.
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  • We help authors...
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  • First of all, we decidewhether or not their story,
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  • is a fit, frankly,
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  • for the TBN audience.
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  • So, we look at ourpublishing company,
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  • as much of aministry partnership,
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  • as we do as apublishing partnership.
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  • - [Tom] It's a real extension
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  • to what TBN stand for.- Exactly, yeah.
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  • I mean, there's thenuts and bolts of it
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  • of helping an author gettheir manuscript perfected
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  • by our project managers.
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  • We have a large team thathelps with cover design,
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  • securing the ISBN,
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  • the copyright for the book.- ISBN, sorry.
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  • - Oh, I was afraidyou're gonna ask me out.
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  • Smart guy over herecan tell you what--
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  • - Internationalstandard barcode number.
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  • - Okay that--
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  • - That's the little barcode.
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  • - [Shane] So that helpsyou buy it off Amazon.
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  • So all of our authors,
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  • their books areavailable on the Amazon.
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  • They're listed withBarnes and Noble
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  • and traditional retailers.
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  • If you were to gointo a bookstore
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  • and ask for their book,
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  • they can order it for you.
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  • And so, anyway, it's a resourcethat enables us to blend,
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  • the need for peopleto tell their story,
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  • with the legacy that TBN hasbuilt in terms of our audience.
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  • And helping that storyconnect to our audience,
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  • in a way that empowerspeople and encourage them.
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  • - So, Trinity BroadcastingNetwork is no longer
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  • just a broadcasting network,
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  • it is now a publisher.
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  • - It's official.- We're publishing books.
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  • Let me just put a fewof them here in my hand.
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  • You know, this one,"The Origin Of Adam."
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  • Okay, this is a book by Trilogy.
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  • And its authorRichard Yen, PhD, MD.
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  • "God Has A SentenceFor Your Life."
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  • John Simmons.
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  • Our dear friend, Jay Sekulow.
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  • New York Times bestselling author.
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  • "Jerusalem," we use thisbook as a love gift resource.
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  • A monthly gift offer.
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  • And, recently, even in 2020,
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  • Dr. Scott Hannen,"Stop The Pain."
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  • We publish this book, Trilogy.
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  • And so, what we're reallytalking about, Brian,
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  • is an entity that can helppeople get their story out.
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  • How does it work?
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  • - Absolutely.
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  • You know, it goes back to
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  • what your dad was talking about.
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  • And that's the passion.
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  • And so, the way theprocess works is...
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  • You know, we receivesubmissions all day long.
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  • I mean, we get all kindsof submissions to us.
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  • Every book that comes to us,
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  • every manuscriptthat comes to us goes
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  • through a very thoroughreview process from
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  • our acquisitions editors.
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  • That's the first stage.
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  • So, a submission is sent in
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  • and one of ouracquisitions teams,
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  • will review the manuscript
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  • to make sure thatit's a good fit,
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  • for the ministry.
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  • You know, we haveguidelines, right?
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  • So we have strategicand strict guidelines
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  • of what we can publishand what we can't publish.
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  • Well, what we feellike we can get behind.
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  • You know, I mean thereare certain kinds of books
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  • and certain kind of storiesthat aren't a fit for
  • 00:07:28.938 --> 00:07:31.574
  • who and what we are.
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  • We wanna do the best we can.
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  • And so, sometimes, contentis not a fit for us.
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  • But a lot of times...
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  • In fact, I'll say...
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  • You know, we've got a littlecollection of the books here.
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  • But we've publishedover 500 books,
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  • in Trilogy.
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  • You've seen the spot on the air.
  • 00:07:48.824 --> 00:07:51.294
  • We thought we'd take alittle bit of extra time.
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  • This is a 30 minute piece.
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  • So...
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  • Tom, just kindacontinue the story.
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  • What's happeningwith Trilogy here?
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  • - Well, I think whatwe're finding, Matthew,
  • 00:08:00.736 --> 00:08:03.472
  • is in the last few years yousaid over 500 are out there,
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  • these authors aretalking to other people.
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  • I call my dearfriend, Ron McIntosh,
  • 00:08:08.044 --> 00:08:10.313
  • who published a book.
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  • It was called the...
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  • - "Missing Ingredient."- "The Missing Ingredient."
  • 00:08:12.782 --> 00:08:14.083
  • We did a praisewith Ron on that.
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  • We've actually sold outof our units with Ron.
  • 00:08:16.919 --> 00:08:19.755
  • And I just asked Ronabout his experience.
  • 00:08:19.755 --> 00:08:21.824
  • You know, Ron is anaccomplished writer.
  • 00:08:21.824 --> 00:08:24.126
  • He's written a lot,
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  • he's spoken a lot.
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  • He got so many invitationsto speak as a result
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  • of the program.
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  • So, it's a way,
  • 00:08:30.132 --> 00:08:31.734
  • of taking these Godinspired messages
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  • and what you and I usedto call life messages.
  • 00:08:34.170 --> 00:08:37.039
  • And basically,get that out there
  • 00:08:37.039 --> 00:08:38.808
  • and put it in a form whenthese people are going out,
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  • speaking and sharing,
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  • that they have somethingto take with them,
  • 00:08:42.144 --> 00:08:44.347
  • when they're out preaching,
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  • when they're doing...
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  • They can sell those things.
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  • It's a source of income form.
  • 00:08:47.316 --> 00:08:48.918
  • And, most importantly,
  • 00:08:48.918 --> 00:08:51.053
  • when God puts a burden onyour heart to share a story,
  • 00:08:51.053 --> 00:08:53.856
  • you know, you have no ideawho's reading your book.
  • 00:08:53.856 --> 00:08:56.859
  • It's like sometimes when wetape a broadcast like this.
  • 00:08:56.859 --> 00:09:00.062
  • We know this may playsix months from now,
  • 00:09:00.062 --> 00:09:01.864
  • may play a year from now.
  • 00:09:01.864 --> 00:09:03.532
  • And the response from it willalways be surprised that,
  • 00:09:03.532 --> 00:09:07.370
  • the message that God put in us
  • 00:09:07.370 --> 00:09:08.938
  • and how it appliesand touches people,
  • 00:09:08.938 --> 00:09:11.240
  • years later and months later.
  • 00:09:11.240 --> 00:09:12.775
  • So, to me, this is somethingthat we're required to do.
  • 00:09:12.775 --> 00:09:17.747
  • We basically givea voice to people
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  • who don't have one otherwise.
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  • They see us what we'redoing and it helps them.
  • 00:09:21.751 --> 00:09:23.686
  • You guys have the expertise,
  • 00:09:23.686 --> 00:09:25.254
  • in the publishing world.
  • 00:09:25.254 --> 00:09:26.689
  • You've got displays, theScott Hannen books now
  • 00:09:26.689 --> 00:09:28.891
  • and airports and stuff allover the country right now.
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  • Helping people stop the pain.
  • 00:09:32.328 --> 00:09:34.096
  • - [Matthew] Right, so Brian,
  • 00:09:34.096 --> 00:09:35.898
  • you have a long history insideof the publishing world.
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  • Just, where's Trilogy going?
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  • Give me a littlehistory about yourself,
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  • and where trilogy is headed.- Sure.
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  • I got into the christianbook publishing industry
  • 00:09:46.776 --> 00:09:48.477
  • right outta college in 1994.
  • 00:09:48.477 --> 00:09:50.413
  • At a well known publisherin Tulsa, Oklahoma,
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  • Harrison House.
  • 00:09:52.982 --> 00:09:54.417
  • Very instrumental inthe word of faith,
  • 00:09:54.417 --> 00:09:57.153
  • the charismaticmovement, if you will,
  • 00:09:57.153 --> 00:09:58.988
  • back in that time.
  • 00:09:58.988 --> 00:10:00.189
  • And so, that's where I started
  • 00:10:00.189 --> 00:10:01.624
  • and that's kinda I didthat for about eight years.
  • 00:10:01.624 --> 00:10:03.759
  • And then, God has just kindamorphed and moved us around
  • 00:10:03.759 --> 00:10:06.362
  • the country in differentpublishing company,
  • 00:10:06.362 --> 00:10:08.130
  • in differentpublishing ventures.
  • 00:10:08.130 --> 00:10:09.799
  • And so, that's kinda...
  • 00:10:09.799 --> 00:10:11.267
  • In our heart,
  • 00:10:11.267 --> 00:10:12.535
  • from where we camein a partner is,
  • 00:10:12.535 --> 00:10:14.470
  • the ministry aspect ofwhat TBN has been about.
  • 00:10:14.470 --> 00:10:16.906
  • Not just a contentcreation company from
  • 00:10:16.906 --> 00:10:19.341
  • a camera standpoint orfrom a video standpoint,
  • 00:10:19.341 --> 00:10:22.645
  • but now content creationcompany that is in word.
  • 00:10:22.645 --> 00:10:25.548
  • You know, the Psalm 68 says,
  • 00:10:25.548 --> 00:10:27.149
  • "God gave the word,
  • 00:10:27.149 --> 00:10:28.651
  • "and those who publish it,
  • 00:10:28.651 --> 00:10:30.720
  • "are blessed."
  • 00:10:30.720 --> 00:10:32.221
  • You know, those who putit out there are blessed.
  • 00:10:32.221 --> 00:10:33.456
  • And so, God has givenmany of our authors
  • 00:10:33.456 --> 00:10:35.725
  • that have come to us.
  • 00:10:35.725 --> 00:10:36.992
  • I believe He's giventhem all a message.
  • 00:10:36.992 --> 00:10:38.694
  • And that's what webelieve at Trilogy.
  • 00:10:38.694 --> 00:10:40.162
  • And so, I think where Trilogyis going in the future is,
  • 00:10:40.162 --> 00:10:42.765
  • we wanna be a voice.
  • 00:10:42.765 --> 00:10:44.066
  • A voice for christians,
  • 00:10:44.066 --> 00:10:46.068
  • to be able to gettheir message out.
  • 00:10:46.068 --> 00:10:47.903
  • - [Matthew] And what'sso interesting about...
  • 00:10:47.903 --> 00:10:49.939
  • You know, the ideaof publishing a story
  • 00:10:49.939 --> 00:10:53.809
  • or your story,
  • 00:10:53.809 --> 00:10:55.311
  • is everyone careso deeply about it.
  • 00:10:55.311 --> 00:10:59.515
  • You know, I'veused the analogy...
  • 00:10:59.515 --> 00:11:02.485
  • Let's use ourfriend Joel Osteen.
  • 00:11:02.485 --> 00:11:04.687
  • Joel Osteen,
  • 00:11:04.687 --> 00:11:06.155
  • will preach,
  • 00:11:06.155 --> 00:11:07.857
  • thousands ofsermons in his life.
  • 00:11:07.857 --> 00:11:10.626
  • But he'll write...
  • 00:11:10.626 --> 00:11:12.294
  • 20 books, you know.
  • 00:11:12.294 --> 00:11:14.263
  • And so, they care deeply.
  • 00:11:14.263 --> 00:11:17.366
  • You know, you will caredeeply about your story.
  • 00:11:17.366 --> 00:11:21.971
  • And passion for your story,
  • 00:11:21.971 --> 00:11:24.240
  • is what we care about.
  • 00:11:24.240 --> 00:11:25.674
  • Anybody that haspassion for anything.
  • 00:11:25.674 --> 00:11:28.277
  • If you're a reallygood basketball player,
  • 00:11:28.277 --> 00:11:30.546
  • you might end up in the NBA,
  • 00:11:30.546 --> 00:11:32.248
  • and I might buy a ticketto watch you play.
  • 00:11:32.248 --> 00:11:34.984
  • People care about passion.
  • 00:11:34.984 --> 00:11:37.153
  • And, you know, Karen Cookpublished with Trilogy,
  • 00:11:37.153 --> 00:11:40.289
  • a picture book.
  • 00:11:40.289 --> 00:11:41.123
  • She went around.
  • 00:11:41.123 --> 00:11:42.158
  • She cares about God's creation.
  • 00:11:42.158 --> 00:11:44.326
  • And we created,
  • 00:11:44.326 --> 00:11:45.461
  • basically, a coffee table book,
  • 00:11:45.461 --> 00:11:47.463
  • out of her photographyand scriptures.
  • 00:11:47.463 --> 00:11:50.166
  • She cares deeply about this.
  • 00:11:50.166 --> 00:11:52.067
  • So, guess what?
  • 00:11:52.067 --> 00:11:53.369
  • So do we.
  • 00:11:53.369 --> 00:11:54.603
  • "Steadfast Love,"it's available now.
  • 00:11:54.603 --> 00:11:56.372
  • You've seen the spot.
  • 00:11:57.540 --> 00:11:59.575
  • I'm gonna show itto you right now.
  • 00:11:59.575 --> 00:12:01.243
  • We're kind of expanding,
  • 00:12:01.243 --> 00:12:03.379
  • the behind the scenes,
  • 00:12:03.379 --> 00:12:05.181
  • of what it is,
  • 00:12:05.181 --> 00:12:06.515
  • to publish through Trilogy.
  • 00:12:06.515 --> 00:12:08.551
  • Watch this.
  • 00:12:08.551 --> 00:12:09.385
  • - [Voiceover] Do youhave a story to tell?
  • 00:12:10.719 --> 00:12:12.655
  • Maybe you have somespiritual insights
  • 00:12:12.655 --> 00:12:14.590
  • that God has placedon your heart
  • 00:12:14.590 --> 00:12:16.458
  • that you would like toshare with the world.
  • 00:12:16.458 --> 00:12:18.894
  • Well, now is your time.
  • 00:12:18.894 --> 00:12:20.896
  • TBN has recently launcheda new publishing division
  • 00:12:20.896 --> 00:12:24.099
  • to enable christianauthors to share the gift
  • 00:12:24.099 --> 00:12:26.969
  • that God has placed within them.
  • 00:12:26.969 --> 00:12:28.671
  • Trilogy Christian Publishing,
  • 00:12:28.671 --> 00:12:30.406
  • can help you convertyour manuscript into
  • 00:12:30.406 --> 00:12:32.508
  • a lasting publication.
  • 00:12:32.508 --> 00:12:34.009
  • Available online andwherever books are sold.
  • 00:12:34.009 --> 00:12:36.912
  • Trilogy Publishing willsecure the copyrights,
  • 00:12:36.912 --> 00:12:39.682
  • and provideprofessional editing,
  • 00:12:39.682 --> 00:12:41.817
  • layout and cover design.
  • 00:12:41.817 --> 00:12:43.819
  • All under your direction.
  • 00:12:43.819 --> 00:12:45.621
  • Your book willfeature the TBN logo,
  • 00:12:45.621 --> 00:12:47.656
  • placed prominently onthe cover of your book.
  • 00:12:47.656 --> 00:12:50.025
  • And most importantly,
  • 00:12:50.025 --> 00:12:51.260
  • TBN can help youpromote your book
  • 00:12:51.260 --> 00:12:53.295
  • to thousands of people usingour social media platforms.
  • 00:12:53.295 --> 00:12:56.565
  • So, if you have a manuscriptyou would like to submit
  • 00:12:56.565 --> 00:12:59.602
  • or if you simply want toexplore this opportunity,
  • 00:12:59.602 --> 00:13:02.271
  • please contact usat www.trilogy.tv.
  • 00:13:02.271 --> 00:13:06.475
  • That's www.trilogy.tv.
  • 00:13:06.475 --> 00:13:09.945
  • - And when you contact us,
  • 00:13:09.945 --> 00:13:12.314
  • you're gonna be talking,
  • 00:13:12.314 --> 00:13:13.883
  • to us, this group.
  • 00:13:13.883 --> 00:13:14.850
  • We thought we would assemble,
  • 00:13:14.850 --> 00:13:16.886
  • and kinda put faces to names.
  • 00:13:16.886 --> 00:13:18.988
  • And by the way,
  • 00:13:18.988 --> 00:13:20.756
  • number one New York Timesbestselling author Jay Sekulow,
  • 00:13:20.756 --> 00:13:24.526
  • is a Trilogy author.
  • 00:13:24.526 --> 00:13:26.428
  • Number one New York Times bestselling author, Max Lucado,
  • 00:13:26.428 --> 00:13:29.932
  • is a Trilogy author.
  • 00:13:29.932 --> 00:13:32.334
  • And so, we are reallywanting to expand this.
  • 00:13:32.334 --> 00:13:36.372
  • How is it gonna expand?
  • 00:13:36.372 --> 00:13:37.606
  • What's the nextlevel for Trilogy?
  • 00:13:37.606 --> 00:13:39.575
  • - Well, I think we haveto continue to build,
  • 00:13:39.575 --> 00:13:41.210
  • if you will, on the foundationthat we already have.
  • 00:13:41.210 --> 00:13:43.445
  • And I think,
  • 00:13:43.445 --> 00:13:44.446
  • one of the things that makes
  • 00:13:44.446 --> 00:13:46.315
  • what we're offering, Matthew,
  • 00:13:46.315 --> 00:13:47.583
  • so compelling,
  • 00:13:47.583 --> 00:13:49.318
  • is that we actuallyhelp the author,
  • 00:13:49.318 --> 00:13:51.987
  • promote their book.
  • 00:13:51.987 --> 00:13:53.722
  • So it's very different than
  • 00:13:53.722 --> 00:13:55.257
  • what other publishersout there offer today.
  • 00:13:55.257 --> 00:13:59.161
  • Because, we connect them withthe social media platforms
  • 00:13:59.161 --> 00:14:03.632
  • of the TrinityBroadcasting Network.
  • 00:14:03.632 --> 00:14:05.467
  • So, we're talking about 1.5million followers on Facebook,
  • 00:14:05.467 --> 00:14:10.472
  • Instagram,
  • 00:14:11.073 --> 00:14:11.740
  • and Twitter.
  • 00:14:11.740 --> 00:14:12.942
  • And, by joiningforces with Trilogy,
  • 00:14:12.942 --> 00:14:16.345
  • we get that messageout and that word out,
  • 00:14:16.345 --> 00:14:18.981
  • across all of TVand social media.
  • 00:14:18.981 --> 00:14:21.617
  • - So look, it makes all thesense in the world for TBN,
  • 00:14:21.617 --> 00:14:25.621
  • to have a publishing arm,
  • 00:14:25.621 --> 00:14:28.791
  • because we can help promote.
  • 00:14:28.791 --> 00:14:30.459
  • - Exactly.- Okay? So,
  • 00:14:30.459 --> 00:14:32.227
  • how does that work?
  • 00:14:32.227 --> 00:14:34.163
  • You talk to a lot of the folks.
  • 00:14:34.163 --> 00:14:36.198
  • We have a sales team.
  • 00:14:36.198 --> 00:14:37.633
  • When you call in,
  • 00:14:37.633 --> 00:14:38.968
  • what's the process gonna be?
  • 00:14:38.968 --> 00:14:40.636
  • - It's pretty streamlined.
  • 00:14:41.670 --> 00:14:43.172
  • The long and short is asBrian alluded to earlier.
  • 00:14:43.172 --> 00:14:44.940
  • The first thing we wanna do,
  • 00:14:44.940 --> 00:14:46.775
  • is have you submit a manuscript?
  • 00:14:46.775 --> 00:14:49.111
  • And sometimes,that's an outline,
  • 00:14:49.111 --> 00:14:50.646
  • sometimes, it's a partiallycompleted manuscript.
  • 00:14:50.646 --> 00:14:53.048
  • It certainly doesn'thave to be perfect.
  • 00:14:53.048 --> 00:14:54.750
  • And then, we take a look atthat manuscript, our team,
  • 00:14:54.750 --> 00:14:58.187
  • and decides whether ornot this is a manuscript
  • 00:14:58.187 --> 00:15:02.157
  • that would be a fitfor trilogy in TBN.
  • 00:15:02.157 --> 00:15:04.727
  • Sometimes, we advisethe author and say,
  • 00:15:04.727 --> 00:15:06.628
  • "Hey, you know, ifwe can kinda take it
  • 00:15:06.628 --> 00:15:07.863
  • "in this direction a little bit,
  • 00:15:07.863 --> 00:15:09.431
  • "it'll be a better fit,
  • 00:15:09.431 --> 00:15:10.866
  • "we'd be able to get fullybehind it," that type of thing.
  • 00:15:10.866 --> 00:15:13.202
  • So once the manuscriptis approved,
  • 00:15:13.202 --> 00:15:15.137
  • Matthew, what we do fromthere is we have a whole team
  • 00:15:15.137 --> 00:15:17.639
  • of cover design experts,
  • 00:15:17.639 --> 00:15:20.642
  • editors,
  • 00:15:20.642 --> 00:15:21.844
  • people who areexperts in layout.
  • 00:15:21.844 --> 00:15:23.312
  • And each author isassigned a project manager
  • 00:15:23.312 --> 00:15:25.614
  • to walk them everystep of the way,
  • 00:15:25.614 --> 00:15:27.983
  • to the completion of their book.
  • 00:15:27.983 --> 00:15:30.252
  • - Yeah, you're talkingabout not even having
  • 00:15:30.252 --> 00:15:31.854
  • to have a complete storylineor a complete manuscript.
  • 00:15:31.854 --> 00:15:36.191
  • we'll help youeven get that done.
  • 00:15:36.191 --> 00:15:37.793
  • - That's correct.
  • 00:15:37.793 --> 00:15:39.061
  • You know, we wantthe book obviously
  • 00:15:39.061 --> 00:15:40.429
  • to be the author's book.
  • 00:15:40.429 --> 00:15:42.064
  • And I think this isimportant to say.
  • 00:15:42.064 --> 00:15:44.299
  • And I think it is awesome
  • 00:15:44.299 --> 00:15:45.834
  • that we are talking aboutfuture christian leaders.
  • 00:15:45.834 --> 00:15:48.203
  • But I think it's alsoimportant to point out,
  • 00:15:48.203 --> 00:15:50.039
  • we have authors, Tom,
  • 00:15:50.039 --> 00:15:51.573
  • who come from a backgroundof horrific circumstances.
  • 00:15:51.573 --> 00:15:56.245
  • People who wereabused as children,
  • 00:15:57.379 --> 00:15:58.680
  • people who have battled
  • 00:15:58.680 --> 00:16:00.182
  • through addictionstheir entire life,
  • 00:16:00.182 --> 00:16:02.584
  • who are now on theother side of it.
  • 00:16:02.584 --> 00:16:04.620
  • Who can share their storyfrom that perspective
  • 00:16:04.620 --> 00:16:07.222
  • 'cause there's a wholecommunity of people out there,
  • 00:16:07.222 --> 00:16:09.892
  • they might not relateto a John G. Lake.
  • 00:16:09.892 --> 00:16:12.428
  • But they can relate to somebody,
  • 00:16:12.428 --> 00:16:14.129
  • who came out of thisincredibly horrible background.
  • 00:16:14.129 --> 00:16:17.699
  • And what the devil intendedfor their destruction,
  • 00:16:17.699 --> 00:16:21.270
  • God has now turnedinto something
  • 00:16:21.270 --> 00:16:23.305
  • that can glorify His name.
  • 00:16:23.305 --> 00:16:24.807
  • - [Matthew] You know, I wishTrilogy would have existed
  • 00:16:24.807 --> 00:16:28.210
  • a number of years ago.
  • 00:16:28.210 --> 00:16:29.378
  • I had an experience,
  • 00:16:29.378 --> 00:16:31.713
  • where Laurie and Iwere in a large mall,
  • 00:16:31.713 --> 00:16:35.884
  • in Phoenix, Arizona.
  • 00:16:35.884 --> 00:16:37.219
  • And a gentleman came up to me,
  • 00:16:37.219 --> 00:16:39.288
  • and said, "Hey, Matthew, Irecognize you from television.
  • 00:16:39.288 --> 00:16:42.691
  • "And, it's nice to meet you."
  • 00:16:42.691 --> 00:16:44.927
  • He said, "I've got areally amazing testimony
  • 00:16:44.927 --> 00:16:48.430
  • "that I'd like totell you," and...
  • 00:16:48.430 --> 00:16:50.766
  • And I just kindajoking with him.
  • 00:16:50.766 --> 00:16:52.367
  • I...
  • 00:16:52.367 --> 00:16:53.869
  • You know, kinda went likethis and looked at my watch
  • 00:16:53.869 --> 00:16:55.404
  • and I said, "Do you havea 92nd version of that?"
  • 00:16:55.404 --> 00:16:59.308
  • You know, I just kindamessing with him a little bit
  • 00:16:59.308 --> 00:17:01.710
  • and he goes,
  • 00:17:01.710 --> 00:17:03.011
  • "(mumbles) Yeah,I can tell you."
  • 00:17:03.011 --> 00:17:05.447
  • He goes, "My familyand I are missionaries.
  • 00:17:05.447 --> 00:17:09.852
  • "I was just coming backfrom (mumbles) Russia.
  • 00:17:09.852 --> 00:17:12.354
  • "And, our airplane wentdown into the Bering Sea
  • 00:17:13.555 --> 00:17:16.191
  • "and all seven of us,
  • 00:17:16.191 --> 00:17:17.826
  • "went into the water.
  • 00:17:17.826 --> 00:17:19.628
  • "As it turns out,
  • 00:17:19.628 --> 00:17:21.663
  • "we're the only people
  • 00:17:21.663 --> 00:17:23.565
  • "to ever be rescued alivefrom the Bering Sea."
  • 00:17:23.565 --> 00:17:26.735
  • And I looked at him and I went,
  • 00:17:27.970 --> 00:17:30.606
  • "(laughing) Okay,wait a second."
  • 00:17:31.773 --> 00:17:32.908
  • You know, what?
  • 00:17:32.908 --> 00:17:34.910
  • (mumbles)
  • 00:17:34.910 --> 00:17:37.012
  • - Write his name a number sowe're going to do his book.
  • 00:17:37.012 --> 00:17:39.948
  • - [Matthew] So, I said,"When did this happen?"
  • 00:17:39.948 --> 00:17:43.452
  • And he said, "Two weeks ago."
  • 00:17:43.452 --> 00:17:45.487
  • - Wow!- And I said,
  • 00:17:45.487 --> 00:17:47.723
  • "Why don't we sitdown in the..."
  • 00:17:47.723 --> 00:17:49.858
  • And I said, "Laurie,I'm gonna take..."
  • 00:17:49.858 --> 00:17:51.960
  • (mumbles)
  • 00:17:51.960 --> 00:17:52.895
  • His name was Dave Anderson,
  • 00:17:52.895 --> 00:17:53.929
  • David Barbara Anderson.
  • 00:17:53.929 --> 00:17:55.430
  • And I said, "Dave, let's gosit down and talk about this."
  • 00:17:55.430 --> 00:17:58.267
  • That turned into a booklet.
  • 00:17:58.267 --> 00:18:00.269
  • Not really a real book.
  • 00:18:00.269 --> 00:18:02.604
  • I mean, it was kindof a real book.
  • 00:18:02.604 --> 00:18:04.173
  • It wasn't, you know,
  • 00:18:04.173 --> 00:18:05.841
  • a quality publishedversion kinda like this.
  • 00:18:05.841 --> 00:18:09.945
  • If Trilogy had existeda number of years ago,
  • 00:18:09.945 --> 00:18:13.649
  • it would have been one ofthe most fascinating stories
  • 00:18:13.649 --> 00:18:16.084
  • to have been written.
  • 00:18:16.084 --> 00:18:18.353
  • And those are thetypes of things.
  • 00:18:18.353 --> 00:18:19.988
  • What experience has ouraudience been through?
  • 00:18:19.988 --> 00:18:24.326
  • I'm just telling youthe motivations from
  • 00:18:24.326 --> 00:18:26.495
  • my father writing a book,
  • 00:18:26.495 --> 00:18:28.830
  • was he had been throughsome of the most painful,
  • 00:18:28.830 --> 00:18:31.900
  • experiences.
  • 00:18:32.935 --> 00:18:34.102
  • That he just thought,
  • 00:18:34.102 --> 00:18:36.171
  • if somebody could knowsomebody has been there.
  • 00:18:36.171 --> 00:18:39.641
  • If somebody couldread in the future,
  • 00:18:39.641 --> 00:18:42.344
  • of what I went through.
  • 00:18:42.344 --> 00:18:43.745
  • Trinity started as asmall little TV station,
  • 00:18:43.745 --> 00:18:47.683
  • in the United States herein Southern California.
  • 00:18:47.683 --> 00:18:51.320
  • And it eventually went on
  • 00:18:51.320 --> 00:18:53.789
  • to be 30 somethingdifferent networks
  • 00:18:53.789 --> 00:18:56.858
  • and 17 languages,
  • 00:18:56.858 --> 00:18:58.961
  • on 80 satellite transponders.
  • 00:18:58.961 --> 00:19:01.663
  • Most people would see thatas a finished vision, okay?
  • 00:19:01.663 --> 00:19:05.500
  • But if you knew the struggles,
  • 00:19:05.500 --> 00:19:08.503
  • that my parents went through,
  • 00:19:08.503 --> 00:19:11.206
  • and the torturous betrayals
  • 00:19:11.206 --> 00:19:14.776
  • and all this...
  • 00:19:14.776 --> 00:19:16.278
  • You go through one betrayalearly in a church plant,
  • 00:19:16.278 --> 00:19:19.514
  • and you're gonna think,
  • 00:19:19.514 --> 00:19:20.616
  • I've missed God.
  • 00:19:20.616 --> 00:19:22.284
  • But you see...
  • 00:19:22.284 --> 00:19:23.552
  • And so, what theolder generation,
  • 00:19:23.552 --> 00:19:26.188
  • what you might be willingto give to our generation,
  • 00:19:26.188 --> 00:19:29.591
  • or if you're my age,
  • 00:19:29.591 --> 00:19:30.659
  • to the next generation,
  • 00:19:30.659 --> 00:19:32.394
  • is...
  • 00:19:32.394 --> 00:19:33.996
  • Hope.
  • 00:19:33.996 --> 00:19:35.364
  • You know, and the idea,
  • 00:19:35.364 --> 00:19:37.499
  • that your story would makea difference in the lives,
  • 00:19:37.499 --> 00:19:41.069
  • of somebody,
  • 00:19:41.069 --> 00:19:42.204
  • in the nextgeneration and beyond.
  • 00:19:42.204 --> 00:19:44.039
  • Your book can travel to places.
  • 00:19:44.039 --> 00:19:46.475
  • You know, and so many timesyou hear amazing stories about
  • 00:19:46.475 --> 00:19:50.012
  • the beginnings or the early days
  • 00:19:50.012 --> 00:19:53.081
  • of how a manuscript finallymade it to a publisher.
  • 00:19:53.081 --> 00:19:56.985
  • Max Lucado, a Trilogy author,
  • 00:19:56.985 --> 00:20:00.188
  • sent out 18 versionsof his first book.
  • 00:20:00.188 --> 00:20:03.925
  • 17 no's, one yes,
  • 00:20:03.925 --> 00:20:06.662
  • he is still withthat same publisher,
  • 00:20:06.662 --> 00:20:09.131
  • and 100 million books later,
  • 00:20:09.131 --> 00:20:13.168
  • Max Lucado is stillblessing us in print.
  • 00:20:13.168 --> 00:20:16.672
  • - [Voiceover] Thesethree powerful books,
  • 00:20:16.672 --> 00:20:18.440
  • recently released byTBN's publishing company,
  • 00:20:18.440 --> 00:20:21.343
  • Trilogy ChristianPublishing are available
  • 00:20:21.343 --> 00:20:23.645
  • to you, right now.
  • 00:20:23.645 --> 00:20:25.147
  • First, the amazing devotionalstudy guide by Max Lucado
  • 00:20:25.147 --> 00:20:29.151
  • to accompany his bestsellingbook, "Unshakable Hope."
  • 00:20:29.151 --> 00:20:32.454
  • When the world rages around you,
  • 00:20:32.454 --> 00:20:34.089
  • based on the promises of God,
  • 00:20:34.089 --> 00:20:35.757
  • you can stand with"Unshakable Hope."
  • 00:20:35.757 --> 00:20:37.759
  • Next, the new children'sdiscovery book,
  • 00:20:37.759 --> 00:20:40.028
  • "I See God's Glory,"
  • 00:20:40.028 --> 00:20:41.663
  • by Brian KeithAshworth shares images
  • 00:20:41.663 --> 00:20:43.932
  • of God's amazing creations.
  • 00:20:43.932 --> 00:20:45.934
  • And their proof of the glory,
  • 00:20:45.934 --> 00:20:47.602
  • love and goodness in Jesus.
  • 00:20:47.602 --> 00:20:49.638
  • And finally, "Jerusalem"by Jay Sekulow,
  • 00:20:49.638 --> 00:20:52.407
  • is the definitive andurgently needed argument,
  • 00:20:52.407 --> 00:20:55.210
  • for the legitimacy ofthe nation of Israel.
  • 00:20:55.210 --> 00:20:57.379
  • He looks at the reasons forIsrael's prominence today
  • 00:20:57.379 --> 00:21:00.148
  • and encourages readers to standwith him against the efforts
  • 00:21:00.148 --> 00:21:03.085
  • to destroy one ofthe world's oldest
  • 00:21:03.085 --> 00:21:05.087
  • and most important nation.
  • 00:21:05.087 --> 00:21:06.555
  • All three of these areavailable at Amazon,
  • 00:21:06.555 --> 00:21:08.990
  • your local bookstore,
  • 00:21:08.990 --> 00:21:10.225
  • or call 1-800-473-5106.
  • 00:21:10.225 --> 00:21:14.696
  • That's 800-473-5106.
  • 00:21:14.696 --> 00:21:18.500
  • Awesome.
  • 00:21:18.500 --> 00:21:19.768
  • If you have a messageto share with the world,
  • 00:21:19.768 --> 00:21:21.803
  • Trilogy Christian Publishingcan help you convert
  • 00:21:21.803 --> 00:21:24.439
  • your manuscript intoa lasting publication.
  • 00:21:24.439 --> 00:21:26.975
  • Available whereverbooks are sold.
  • 00:21:26.975 --> 00:21:29.044
  • And TBN can help youpromote your book,
  • 00:21:29.044 --> 00:21:31.413
  • to thousands of people usingour social media platforms.
  • 00:21:31.413 --> 00:21:34.783
  • So, if you have a manuscriptyou would like to submit,
  • 00:21:34.783 --> 00:21:37.352
  • or if you simply want toexplore this opportunity,
  • 00:21:37.352 --> 00:21:39.621
  • please contact us at trilogy.tv.
  • 00:21:39.621 --> 00:21:42.190
  • That's www.trilogy.tv.
  • 00:21:42.190 --> 00:21:46.128
  • - [Matthew] Final word.
  • 00:21:46.128 --> 00:21:47.596
  • Brian Norris, you've kindabeen in the publishing world.
  • 00:21:47.596 --> 00:21:49.898
  • - You know, ifyou've got a story...
  • 00:21:49.898 --> 00:21:51.400
  • We feel like everyone has astory that God has given them.
  • 00:21:51.400 --> 00:21:53.235
  • And if that's you...
  • 00:21:53.235 --> 00:21:54.603
  • You know, if you've gota partial manuscript
  • 00:21:54.603 --> 00:21:56.138
  • or you got a full manuscript,
  • 00:21:56.138 --> 00:21:57.572
  • you know, the website'son the screen,
  • 00:21:57.572 --> 00:21:59.875
  • the phone number'son the screen.
  • 00:21:59.875 --> 00:22:01.343
  • Love to hear fromyou, reach out to us.
  • 00:22:01.343 --> 00:22:03.078
  • - Shane, your finalthoughts on Trilogy.
  • 00:22:03.078 --> 00:22:04.913
  • - Well, I think the futureis very bright for Trilogy.
  • 00:22:04.913 --> 00:22:08.316
  • I think something wedidn't mention today
  • 00:22:08.316 --> 00:22:10.619
  • that might be compellingfor some of our authors.
  • 00:22:10.619 --> 00:22:13.522
  • We also have apackage, if you will,
  • 00:22:13.522 --> 00:22:16.091
  • a promotion that's available
  • 00:22:16.091 --> 00:22:17.459
  • whereby we create anactual TV commercial,
  • 00:22:17.459 --> 00:22:20.095
  • for their book.
  • 00:22:20.095 --> 00:22:21.296
  • And we do it at avery low price point.
  • 00:22:21.296 --> 00:22:23.598
  • They get to keepthat commercial,
  • 00:22:23.598 --> 00:22:25.734
  • for the rest of their life.
  • 00:22:25.734 --> 00:22:27.002
  • They can stream it,do whatever they want.
  • 00:22:27.002 --> 00:22:28.303
  • We also air it on ourTV's Hillsong Channel.
  • 00:22:28.303 --> 00:22:31.273
  • All over the world,146 million homes,
  • 00:22:31.273 --> 00:22:33.575
  • we are at 20 to 30 times,
  • 00:22:33.575 --> 00:22:35.610
  • as part of thatpromotional package.
  • 00:22:35.610 --> 00:22:37.446
  • So, our heart is not onlyto see you write a book,
  • 00:22:37.446 --> 00:22:41.249
  • it's for us to helppromote the book
  • 00:22:41.249 --> 00:22:43.251
  • so that the message travels.
  • 00:22:43.251 --> 00:22:45.754
  • That's the key for us.
  • 00:22:45.754 --> 00:22:46.922
  • - Your finalthoughts on Trilogy.
  • 00:22:46.922 --> 00:22:48.356
  • - One thing thathits me, Matthew,
  • 00:22:48.356 --> 00:22:49.825
  • is when you were assemblingTrinity's history book.
  • 00:22:49.825 --> 00:22:54.529
  • And when you--
  • 00:22:54.529 --> 00:22:56.131
  • - [Matthew] Our 40 year book,
  • 00:22:56.131 --> 00:22:57.165
  • yeah.- A 40 year edition,
  • 00:22:57.165 --> 00:22:58.166
  • and when you did that in
  • 00:22:58.166 --> 00:22:59.301
  • the first picture on there.
  • 00:22:59.301 --> 00:23:01.069
  • Just describe that firstpart on what that said.
  • 00:23:01.069 --> 00:23:03.972
  • - I remember,
  • 00:23:03.972 --> 00:23:05.507
  • we were trying to ultimatelyorganize this 40 years story
  • 00:23:05.507 --> 00:23:10.178
  • of TBN.
  • 00:23:10.178 --> 00:23:11.613
  • And so, Bob Fatuma wasworking very closely with me
  • 00:23:11.613 --> 00:23:14.850
  • and he brought me this veryold ancient looking box.
  • 00:23:14.850 --> 00:23:19.421
  • And he dumped a bunch ofphotos out on the table.
  • 00:23:19.421 --> 00:23:22.991
  • And he said, "Well, theseare the oldest photos
  • 00:23:22.991 --> 00:23:25.527
  • "that we have access to,
  • 00:23:25.527 --> 00:23:27.429
  • "that we even can find.
  • 00:23:27.429 --> 00:23:30.065
  • "So, we need to pickone of these photos."
  • 00:23:30.065 --> 00:23:33.835
  • And I remember looking at them.
  • 00:23:33.835 --> 00:23:35.871
  • I'm gonna say there was 100.
  • 00:23:35.871 --> 00:23:38.073
  • And this is early 70s photos
  • 00:23:38.073 --> 00:23:41.109
  • that had been made.
  • 00:23:41.109 --> 00:23:42.644
  • There was one or two thatwere kind of high quality.
  • 00:23:42.644 --> 00:23:45.347
  • And, you know, we had afriend who had a good camera.
  • 00:23:45.347 --> 00:23:48.817
  • Most of them were really kindof those old timey looking,
  • 00:23:48.817 --> 00:23:52.387
  • you know, kinda photos.
  • 00:23:52.387 --> 00:23:54.856
  • And, I remember thinking,
  • 00:23:54.856 --> 00:23:58.260
  • nothing stands out.
  • 00:23:58.260 --> 00:24:00.328
  • And then, I think the Lord spoketo me very gently and said,
  • 00:24:00.328 --> 00:24:03.999
  • "But look at the subject matter
  • 00:24:03.999 --> 00:24:05.967
  • "because in as much asnone of them stand out,
  • 00:24:05.967 --> 00:24:09.337
  • "they're allrelatively the same."
  • 00:24:09.337 --> 00:24:11.773
  • What do you mean by that, Lord?
  • 00:24:11.773 --> 00:24:13.275
  • He said, "Look,they're in prayer."
  • 00:24:13.275 --> 00:24:16.244
  • And so, Trinitystarted on their knees.
  • 00:24:16.244 --> 00:24:19.047
  • Every early photo that we have,
  • 00:24:19.047 --> 00:24:22.083
  • somebody is,
  • 00:24:22.083 --> 00:24:23.985
  • you know, in essence,begging God--
  • 00:24:23.985 --> 00:24:26.788
  • - Begging or worshiping?
  • 00:24:27.689 --> 00:24:28.990
  • - Help us, Lord,
  • 00:24:30.392 --> 00:24:32.227
  • do this vision.
  • 00:24:32.227 --> 00:24:33.261
  • Help us Lord.
  • 00:24:33.261 --> 00:24:34.763
  • And I remember my dad'smotivation behind writing
  • 00:24:34.763 --> 00:24:38.433
  • his first book,
  • 00:24:38.433 --> 00:24:39.768
  • "I Had No Father But God,"
  • 00:24:39.768 --> 00:24:42.337
  • was very simple.
  • 00:24:42.337 --> 00:24:44.139
  • I went through so much struggle,
  • 00:24:44.139 --> 00:24:46.541
  • so much betrayal,
  • 00:24:46.541 --> 00:24:47.776
  • so much heartache,
  • 00:24:47.776 --> 00:24:49.578
  • so many attacks,
  • 00:24:49.578 --> 00:24:51.780
  • that I can help thenext generation.
  • 00:24:51.780 --> 00:24:54.883
  • It isn't about me,
  • 00:24:54.883 --> 00:24:56.217
  • it's about the nextgeneration focusing
  • 00:24:56.217 --> 00:24:58.353
  • that God can be with you,
  • 00:24:58.353 --> 00:25:00.088
  • through the worst of storms.
  • 00:25:00.088 --> 00:25:02.490
  • - So, that bringsme to my point,
  • 00:25:02.490 --> 00:25:06.227
  • which is this.
  • 00:25:06.227 --> 00:25:07.195
  • God gives each oneof us a message.
  • 00:25:08.363 --> 00:25:10.665
  • Some of those messages,
  • 00:25:10.665 --> 00:25:12.200
  • need to be contained in a book.
  • 00:25:12.200 --> 00:25:14.603
  • If God's put amessage in your heart
  • 00:25:14.603 --> 00:25:16.438
  • that you feel shouldbe in book form,
  • 00:25:16.438 --> 00:25:18.173
  • would you please callthe number at the bottom
  • 00:25:18.173 --> 00:25:20.141
  • of your screen,
  • 00:25:20.141 --> 00:25:21.076
  • go to that email address,
  • 00:25:21.076 --> 00:25:22.644
  • because we wannait hear from you.
  • 00:25:22.644 --> 00:25:24.212
  • We wanna give you the platform
  • 00:25:24.212 --> 00:25:25.714
  • and maybe givethat message voice.
  • 00:25:25.714 --> 00:25:28.717
  • So, that's whatTrilogy is about,
  • 00:25:28.717 --> 00:25:30.352
  • what TBN is about,
  • 00:25:30.352 --> 00:25:31.353
  • is taking God's word,
  • 00:25:31.353 --> 00:25:32.854
  • magnifying it aroundthe world in every form.
  • 00:25:32.854 --> 00:25:36.124
  • Be it broadcast,
  • 00:25:36.124 --> 00:25:37.425
  • and now, be it print.
  • 00:25:37.425 --> 00:25:39.260
  • - 500 books so far,
  • 00:25:39.260 --> 00:25:40.795
  • you could be number 501.
  • 00:25:40.795 --> 00:25:43.031
  • Call the number on the screen.
  • 00:25:43.031 --> 00:25:44.265
  • We'll see you next time.
  • 00:25:44.265 --> 00:25:45.400
  • Bye bye.
  • 00:25:45.400 --> 00:25:46.368
  • (upbeat music)
  • 00:25:46.368 --> 00:25:48.937